Efficient consumer response as a hybrid governance structure to manage customer relationship in the grocery industry

URN:NBN:SI:DOC-ICYZ4IZE2002Kotzab, Herbertdocuments/doc/I/URN_NBN_SI_doc-ICYZ4IZE_001.htmdocuments/doc/I/URN_NBN_SI_doc-ICYZ4IZE_001.pdfdocuments/doc/I/URN_NBN_SI_doc-ICYZ4IZE_001.txt5 i.e. 69articlestr. 73-801214412801408-1652URN:NBN:SI:doc-ICYZ4IZEengMarketing magazinAkademija MMInCmarketingodnosi z javnostmipotrošnikiprodajatradetrgovinaživilska industrijaEfficient consumer response as a hybrid governance structure to manage customer relationship in the grocery industry