Advantages and disadvantages of deploying frequent flyer programs as imapct factors affecting airline customer behavior and retention

URN:NBN:SI:DOC-W5M4FVUR2017Wever, Markdocuments/doc/W/URN_NBN_SI_doc-W5M4FVUR_001.pdfdocuments/doc/W/URN_NBN_SI_doc-W5M4FVUR_001.txt18articlestr. 23-341855-931X513616002URN:NBN:SI:doc-W5M4FVURengGEA CollegeAdvances in business related scientific research journalInCairline industryconsumer behaviorcustomer loyaltycustomer retentionfrequent flyer programsAdvantages and disadvantages of deploying frequent flyer programs as imapct factors affecting airline customer behavior and retention