33 KB546 KB27 KB200420242007Batagelj, VladimirKejžar, NatašaKorenjak-Černe, Simona14 straništevilka:2letnik:4str. 191-204COBISSID:14372441ISSN:1854-0023ISSN:1854-0031URN:URN:NBN:SI:doc-0QSS18TXenFakulteta za družbene vedeMetodološki zvezkiAmazon.comanaliza omrežijdružbena omrežjadružboslovno raziskovanjeprogramski paket Pajekspletno založništvoAnalysis of the customers' choice networks: an application on Amazon books and CDs data|Customer's choice implies some kind of relations among products. Customers' choices of products induce a network among them. Analyses of such networks can offer interesting information for marketing. In the paper some network analysis approaches are proposed to analyze such data. Two large networks obtained in 2004 from Amazon Internet bookstore and CD-store are used to illustrate these approaches. All analyses were done with program PajekTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaUniverza v Ljubljani, Fakulteta za družbene vede