The effects of consumer cosmopolitanism on purchase behaviour of foreign vs. domestic products

URN:NBN:SI:doc-2L10HRCH2011Parts, OliverVida, Irenadocuments/doc/2/URN_NBN_SI_doc-2L10HRCH_001.pdfdocuments/doc/2/URN_NBN_SI_doc-2L10HRCH_001.txt49articlestr. 355-370, 4161581-63114156375URN:NBN:SI:doc-2L10HRCHengFaculty of managementManaging global transitionsInCblagovne znamkeconsumer ethnocentrismcosmopolitanismdomači produktiforeign product purchase behaviorknowledge of brand originskupovanje tujih blagovnih znamknakupnakupno vedenjepotrošnikipoznavanje porekla zaščitenih blagovnih znamkSloveniaSlovenijasvetovljanstvoThe effects of consumer cosmopolitanism on purchase behaviour of foreign vs. domestic products