URN:NBN:SI:doc-59E8KDXW2021Vučković, Vojkodocuments/doc/5/URN_NBN_SI_doc-59E8KDXW_001.pdfdocuments/doc/5/URN_NBN_SI_doc-59E8KDXW_001.txt273articlestr. 83-941318-226993952259URN:NBN:SI:doc-59E8KDXWengFakulteta za šport, Inštitut za kineziologijoKinesiologia SlovenicaInCblagovna znamka fitnesadigital marketingdigitalni kanalidružbena omrežjafitnes centrifitness brandfitness centressocial networkssportšporttržno komuniciranjeOdnosi med modernimi oblikami trženja, blagovno znamko in prodajo v fitnes panogiRelationship between modern forms of marketing, branding, and sales in the fitness industry