57 KB515 KB61 KB197320132007Leskovec, BenjaminWinkler, Iztok13 straništevilka:83str. 63-75ISSN:0351-3114COBISSID:1961894URN:URN:NBN:SI:doc-6XEI24SFenInštitut za gozdno in lesno gospodarstvoUniverza v Ljubljani, Biotehniška fakulteta, Oddelek za gozdarstvo & Oddelek za lesarstvoZbornik gozdarstva in lesarstvaanketegospodinjstvalesna biomasapeletisekanciSloveniaSlovenijatrgInclusion of consumers in the forming of wood fuel trade market on the pattern of questionnaired households|The research of wood fuel trade is market management oriented at household level. We devoted our attention to determine the key questions, market segmentation and market potentials. 909 households, which took part in the questionnaire and received financial support to purchase a wood biomass boilerfrom 2003 until 2006, represented our data source. The analysed pattern of questionnaired households indicates a vast unrealized developmental potential at placing additional quantities of chunkwood and forest chips on the market. Own forests still represent the most important heating source in households. Switching to wood biomass heating is practiced particularly by fuel oil consumers. Since the consumer has been placed into the centre of our research, we present some fundamental findings on product making and product development, its price, sale, promotion and management control. Our findings indicate that right business decisions and the ability to adjust to the marketfluctuation enable us good developmental possibilitiesRaziskava trga lesne biomase je usmerjena v tržno poslovanje na ravni gospodinjstev. Posveča se definiranju ključnih vprašanj, segmentaciji tržišča ter tržnemu potencialu. Vir podatkov je 909 anketiranih prejemnikov finančnih vzpodbud za nakup kotla na lesno biomaso v letih od 2003 do vključno 2006. Vzorec anketiranih gospodinjstev kaže velik in nedosežen potencial pri plasiranju dodatnih količin sekancev in polen na trg. Lasten gozd je še vedno najpomembnejši vir goriva. Prehajanje na ogrevanje z lesno biomaso je največjepri potrošnikih kurilnega olja. Ker je bil potrošnik postavljen v središče raziskave, smo podali temeljne ugotovitve o ustvarjanju in razvoju proizvoda, ceni, prodaji, promociji in kontroli poslovanja. Ugotovitve kažejo,da pravilne poslovne odločitve in sposobnost prilagajanja gibanju trga odpirajo dobre razvojne možnostiTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaUniverza v Ljubljani, Biotehniška fakulteta