{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-9ZAMNOC1/6a59c866-4d71-44be-a30f-4d0fc9829554/PDF","dcterms:extent":"123 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-9ZAMNOC1/e1f3864c-e0a8-4c69-917d-3c9f19fa22f9/TEXT","dcterms:extent":"0 KB"}],"edm:TimeSpan":{"@rdf:about":"1992-2025","edm:begin":{"@xml:lang":"en","#text":"1992"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-9ZAMNOC1","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-3H28FQVG"},{"@xml:lang":"sl","#text":"Kinesiologia Slovenica"}],"dcterms:issued":"2005","dc:creator":"Lei, Wen-Guu","dc:format":[{"@xml:lang":"sl","#text":"letnik:11"},{"@xml:lang":"sl","#text":"številka:2"},{"@xml:lang":"sl","#text":"str. 33-41"}],"dc:identifier":["ISSN:1318-2269","COBISSID:2641585","URN:URN:NBN:SI:doc-9ZAMNOC1"],"dc:language":"en","dc:publisher":{"@xml:lang":"sl","#text":"Fakulteta za šport, Inštitut za kineziologijo"},"dc:subject":[{"@xml:lang":"sl","#text":"baseball"},{"@xml:lang":"sl","#text":"Kitajska"},{"@xml:lang":"sl","#text":"raziskave"},{"@xml:lang":"sl","#text":"šport"},{"@xml:lang":"sl","#text":"trženje"},{"@xml:lang":"sl","#text":"tržna strategija"}],"dcterms:temporal":{"@rdf:resource":"1992-2025"},"dc:title":{"@xml:lang":"sl","#text":"An analysis of the STP marketing, marketing strategy and business philosophy of the brother elephants professional baseball club| Analiza STP trženja, tržne strategije in poslovne filozofije profesionalnega baseballskega kluba Brother elephants|"},"dc:description":{"@xml:lang":"sl","#text":"Baseball is currently one of the most popular sports in Taiwan. The Chinese Professional Baseball League, which was formally founded on 17 March 1990, opened up a new age of the development of baseball in Taiwan. Now sixteen years have passed since the the first year of baseball in 1990. Although all clubs were making efforts to operate, ticket office revenue was not an immediate success. Except for the Brother Elephants professional baseball club that made up the deficit and achieved a surplus in the fourteenth season of professional baseball clubs, and achieved profits in two consecutive years,the other clubs were still suffering operating losses. Therefore, the author conducted the research via data searching and interviews with the main objective to analyse and discuss the STP marketing, marketing strategies and business philosophy in detail, and to put forward suggestions based on the research results as a marketing reference for the clubs in the Chinese Professional Baseball League"},"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-9ZAMNOC1","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-9ZAMNOC1"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-9ZAMNOC1/6a59c866-4d71-44be-a30f-4d0fc9829554/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Ljubljani, Fakulteta za šport"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-9ZAMNOC1/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-9ZAMNOC1"}}}}