Managing consumer-based brand equity in higher education

URN:NBN:SI:doc-CTV4N4392015Vukasovič, Tinadocuments/doc/C/URN_NBN_SI_doc-CTV4N439_001.pdfdocuments/doc/C/URN_NBN_SI_doc-CTV4N439_001.txt113articlestr. 75-901854-6935512730416URN:NBN:SI:doc-CTV4N439engFaculty of managementManaging global transitionsBY-NC-NDblagovne znamkebrand equitybrand perceptioneducationEuropean UnionEvropska unijahigher educationizobraževanjepercepcijaservices marketingSloveniastoritvetrženjevisoko šolstvovrednostManaging consumer-based brand equity in higher education