URN:NBN:SI:doc-DIDWAJSL2018Konečnik Ruzzier, MajaRus, MatejRuzzier, Mitjadocuments/doc/D/URN_NBN_SI_doc-DIDWAJSL_001.pdfdocuments/doc/D/URN_NBN_SI_doc-DIDWAJSL_001.txt116articlestr. 79-941854-693524571366URN:NBN:SI:doc-DIDWAJSLengFaculty of managementManaging global transitionsBY-NC-NDblagovne znamkebrandsinnovationsinovacijeSloveniaSlovenijastart-upzagonsko podjetjeempirical evidence among Slovenian startupsStartup branding