{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-ITT9917S/73e47d15-8f20-436e-96a5-6aeb9a55e82a/PDF","dcterms:extent":"342 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-ITT9917S/9be90164-ccfa-46ce-b9ce-acea8c52505f/TEXT","dcterms:extent":"0 KB"}],"edm:TimeSpan":{"@rdf:about":"2009-2026","edm:begin":{"@xml:lang":"en","#text":"2009"},"edm:end":{"@xml:lang":"en","#text":"2026"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-ITT9917S","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:SPR-MX6W7YD8"},{"@xml:lang":"sl","#text":"Mednarodno inovativno poslovanje"}],"dcterms:issued":"2026","dc:creator":["Jagodič, Anja","Jagodič, Gregor"],"dc:format":[{"@xml:lang":"sl","#text":"številka:1"},{"@xml:lang":"sl","#text":"letnik:18"},{"@xml:lang":"sl","#text":"str. 1-22"}],"dc:identifier":["DOI:10.32015/JIBM.2026.18.1.6","ISSN:1855-6175","COBISSID_HOST:283509763","URN:URN:NBN:SI:doc-ITT9917S"],"dc:language":"en","dc:publisher":{"@xml:lang":"sl","#text":"Doba Epis"},"dc:subject":[{"@xml:lang":"sl","#text":"blagovna znamka"},{"@xml:lang":"en","#text":"brand"},{"@xml:lang":"en","#text":"brand recognition"},{"@xml:lang":"en","#text":"communication"},{"@xml:lang":"en","#text":"digital presence"},{"@xml:lang":"sl","#text":"digitalna prisotnost"},{"@xml:lang":"sl","#text":"komunikacija"},{"@xml:lang":"sl","#text":"prepoznavnost blagovne znamke"},{"@xml:lang":"sl","#text":"uporabniška izkušnja"},{"@xml:lang":"en","#text":"user experience"},{"@xml:lang":"sl","#text":"veterinarske klinike"},{"@xml:lang":"en","#text":"veterinary clinics"}],"dcterms:temporal":{"@rdf:resource":"2009-2026"},"dc:title":{"@xml:lang":"sl","#text":"Building and brand recognition of veterinary clinics in Slovenia| Gradnja in prepoznavanje znamke veterinarskih klinik v Sloveniji|"},"dc:description":[{"@xml:lang":"sl","#text":"Purpose of the article – The article examines brand development and recognition among veterinary clinics in Slovenia. It understands the veterinary clinic brand not merely as a visual or promotional element, but as the result of professional quality, trust, communication, user experience, and digital presence. Research methodology – The study combines a literature review with a qualitative approach. The empirical component comprises nine semi- structured interviews with owners of private veterinary clinics across Slovenia. Data were analysed using reflexive thematic analysis. Findings – Veterinary clinic owners associate brand development with professional work, treatment quality, operational consistency, clear communication, and user experience. Recognition is linked to local presence, recommendations, professional reputation, a clear clinic identity, and digital visibility. Trust connects brand and recognition, while digital presence supports first contact, accessibility, and perceived credibility"},{"@xml:lang":"sl","#text":"Namen članka – Članek proučuje razvoj blagovne znamke in prepoznavnost veterinarskih klinik v Sloveniji. Blagovno znamko veterinarske klinike obravnava ne le kot vizualni ali promocijski element, temveč kot rezultat strokovne kakovosti, zaupanja, komunikacije, uporabniške izkušnje in digitalne prisotnosti. Metodologija raziskave – Raziskava združuje pregled literature in kvalitativni raziskovalni pristop. Empirični del obsega devet polstrukturiranih intervjujev z lastniki zasebnih veterinarskih klinik po Sloveniji. Podatki so bili analizirani z uporabo refleksivne tematske analize. Ugotovitve – Lastniki veterinarskih klinik razvoj blagovne znamke povezujejo s strokovnim delom, kakovostjo obravnave, doslednostjo poslovanja, jasno komunikacijo in uporabniško izkušnjo. Prepoznavnost povezujejo z lokalno prisotnostjo, priporočili, strokovnim ugledom, jasno identiteto klinike in digitalno vidnostjo. Zaupanje predstavlja povezovalni element med blagovno znamko in prepoznavnostjo, medtem ko digitalna prisotnost podpira prvi stik s strankami, dostopnost in zaznano verodostojnost"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-ITT9917S","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-ITT9917S"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-ITT9917S/73e47d15-8f20-436e-96a5-6aeb9a55e82a/PDF"},"edm:rights":{"@rdf:resource":"http://creativecommons.org/licenses/by-nc/4.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"DOBA Fakulteta za uporabne poslovne in družbene študije Maribor"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-ITT9917S/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-ITT9917S"}}}}