Influencer marketing as a modern phenomenon in reputation management

URN:NBN:SI:doc-LMBDQTO12019Čakanová, LuciaNovysedlák, MartinPekár, MiroslavVodák, Josefdocuments/doc/L/URN_NBN_SI_doc-LMBDQTO1_001.pdfdocuments/doc/L/URN_NBN_SI_doc-LMBDQTO1_001.txt173articlestr. 211-220, 2591854-693523193347URN:NBN:SI:doc-LMBDQTO1engFaculty of managementManaging global transitionsBY-NC-NDdružbeni medijiinfluencer marketingreputationsocial mediastatustrajnostni razvojugledvplivnostni marketingInfluencer marketing as a modern phenomenon in reputation management