insights from Bulgarian and Hungarian consumer during the global economic crisis

URN:NBN:SI:doc-MZ57FHJ02011Deli-Gray, ZsuzsaHaefner, James E.Rosenbloom, Aldocuments/doc/M/URN_NBN_SI_doc-MZ57FHJ0_001.pdfdocuments/doc/M/URN_NBN_SI_doc-MZ57FHJ0_001.txt39articlestr. 249-273, 3121581-63114090327URN:NBN:SI:doc-MZ57FHJ0engFaculty of managementManaging global transitionsInCblagovne znamkeBolgarijakupciMadžardskamarketingproizvoditrženjezaupanjeinsights from Bulgarian and Hungarian consumer during the global economic crisisThe importance of brand liking and brand trust in consumer decision making