Who is influencer and how to choose the right one to improve brand reputation?

URN:NBN:SI:doc-O2PTF8AZ2019Čakanová, LuciaNovysedlák, MartinPekár, MiroslavVodák, Josefdocuments/doc/O/URN_NBN_SI_doc-O2PTF8AZ_001.pdfdocuments/doc/O/URN_NBN_SI_doc-O2PTF8AZ_001.txt172articlestr. 149-162, 19015419936681854-6935URN:NBN:SI:doc-O2PTF8AZengFaculty of managementManaging global transitionsBY-NC-NDbrand reputationcategorization of influencersinfluencerizbor vplivnežarazvrščanje vplivneževselection of influencerugled blagovne znamkevplivnežWho is influencer and how to choose the right one to improve brand reputation?