URN:NBN:SI:doc-SHWTICCZ2013Bisschoff, Christo A.Buys, Amarezavan Staaden, Hendrik P.documents/doc/S/URN_NBN_SI_doc-SHWTICCZ_001.pdfdocuments/doc/S/URN_NBN_SI_doc-SHWTICCZ_001.txt111articlestr. 79-110, 1131581-63111854-69354811991URN:NBN:SI:doc-SHWTICCZengFaculty of managementManaging global transitionsInCblagovne znamkecorporate identitydual brandingdvojno označevanjeenojno označevanjeidentiteta podjetjamarket awarenessmarketing strategymono-brandingtržne strategijetržno zavedanjeThe effectiveness of dual branding in the agricultural sector