735 KB45 KB2026Liang, Yuchenštevilka:1letnik:14 (30)str. 103-118DOI:10.4312/as.2026.14.1.103-118ISSN:2232-5131COBISSID_HOST:290714115URN:URN:NBN:SI:doc-TXC5BN85enZaložba Univerze v LjubljaniAsian studiesattention economyConfucianismekonomija pozornostikonfucianizemmedsebojna pomočMencij (Mengzi)Mencius (Mengzi)mutual aidodvisnost od tehnologijetechnology addictionResisting technology addiction with Mencius|In the attention economy, technology companies derive their primary profits not from direct content consumption but from advertising revenue generated by capturing users’ attention. This relentless pursuit of attention has led to widespread issues of addiction to social media, pornography, and video games across the world. This problem cannot be addressed by individual willpower alone, as advanced technologies and design techniques are deliberately crafted to exploit human psychology and foster addictive behaviours. To address this issue, we must move away from both rugged individualism and oppressive patriarchy. Mencian ethics, particularly his principle of “don’t forget, don’t force”, offers a valuable model. According to this approach, we should focus on collectively creating environments that foster healthy digital habits, rather than placing the burden solely on individuals or resorting to forceful behaviour modification. This environment must be nurtured by all family members. Beyond the family, we must also work to cultivate a healthy digital culture in society at largeV ekonomiji pozornosti tehnološka podjetja ne ustvarjajo glavnega dobička iz neposredne potrošnje vsebin, temveč iz oglaševalskih prihodkov, ki jih ustvarijo s pritegnitvijo pozornosti uporabnikov. To nenehno prizadevanje za pozornost je po vsem svetu privedlo do odvisnosti od družbenih medijev, pornografije in videoiger. Te težave ni mogoče rešiti zgolj z individualno voljo, saj so napredne tehnologije in oblikovalske tehnike namerno zasnovane na način, da izkoriščajo človeško psihologijo ter spodbujajo zasvojenost. Da bi primerno obravnavali te težave, se moramo odmakniti od ostrega individualizma in zatiralnega patriarhata. Pri tem Mencijeva etika, zlasti njegovo načelo »ne pozabi, ne vsiljuj«, ponuja dragocen model. V skladu s tem bi se morali osredotočiti na skupno ustvarjanje okolij, ki spodbujajo zdrave digitalne navade, namesto da breme prelagamo izključno na posameznike oziroma se zatekamo k prisilnemu spreminjanju vedenja. To okolje morajo negovati vsi družinski člani. Hkrati si je treba prizadevati tudi za gojenje zdrave digitalne kulture v družbi kot celotiTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaUniverza v Ljubljani, Filozofska fakulteta