Assessing the impact of point-of-sale beer brand ads through consumer neuroscience research

URN:NBN:SI:doc-VPWZAV1S2025Lukić, DarkoPitic´, GoranStarčević, Slađanadocuments/doc/V/URN_NBN_SI_doc-VPWZAV1S_001.pdfdocuments/doc/V/URN_NBN_SI_doc-VPWZAV1S_001.txt371articlestr. 52-6310.2478/ngoe-2025-00172385-8052257598723URN:NBN:SI:doc-VPWZAV1SengEkonomsko-poslovna fakultetaNaše gospodarstvoBY-NC-NDEEG (elektroencefalografija)nevroznanost potrošnikovsledenje očemvizualna pozornostvrednost blagovne znamkeAssessing the impact of point-of-sale beer brand ads through consumer neuroscience research