Navigating new marketing technologies, channels and metrics

URN:NBN:SI:doc-YEE5C25E2018Cvitanović, Petra Leonoradocuments/doc/Y/URN_NBN_SI_doc-YEE5C25E_001.pdfdocuments/doc/Y/URN_NBN_SI_doc-YEE5C25E_001.txt164articlestr. 379-400, 414-41515411127721854-6935URN:NBN:SI:doc-YEE5C25EengFaculty of managementManaging global transitionsBY-NC-NDmarketing analyticsmarketing metricsmarketing technologiesmulti-channel marketingprihodnost trženjathe future of marketingtržna analitikatržna metrikatržne tehnologijevečkanalno trženjeNavigating new marketing technologies, channels and metrics