237 KB58 KB199420242005Ayish, Muhammad I.letnik:12številka:3str. 13-30ISSN:1318-3222COBISSID:24608605URN:URN:NBN:SI:doc-YSXSVEO7enEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)communicationglobalizacijaglobalizationidentitetakomuniciranjekomunikacijska tehnologijamass mediamnožične komunikacijemnožični medijisociologija komunikacijsuverenostFrom "many voices, one world" to "many worlds, one voice"| reflections on international communication realities in the age of globalization|Since its publication in October 1980 by UNESCO's International Commission forthe Study of Communication Problems, the MacBride Report has spawned heated discussions on issues relating to cross-border media flows, professional norms and ethics, communications technologies, and the role of media in social transformation. In this article, the writer argues that political, economic and cultural transformations in the global arena over the past 15 years have given rise to new realities that seem antithetical to the MacBride legacy of "many voices and one world." It has been noted that growing U.S. domination of world political and economic developments has had adverse effects on a range of communication issues like diversity, cultural identity, sovereignty and the right to communicate. However, the writer draws on current globalisation literature to argue that while the world seems to be converging on a globalised American-style model of political, cultural and economic evolution, forces of indigenous cultural expressions embedded in non-Western communities will always make a difference in the emerging communication landscapeOd objave v oktobru 1980 je poročilo MacBridove komisije sprožalo vroče razprave o zadevah, povezanih s čezmejnimi medijskimi tokovi, profesionalnimi normami in etikami, komunikacijskimi tehnologijami in vlogo medijev v družbenih spremembah. V članku avtor dokazuje, da so globalne politične, ekonomske in kulturne spremembe v zadnjih 15 letih prinesle nove značilnosti, ki so v nasprotju z MacBridovo dediščino "mnogih glasov in enega sveta". Povečevanje dominacije ZDA v svetovnem političnem in ekonomskem razvoju je imelo neugodne posledice na vrsto komunikacijskih zadev kot npr. raznovrstnost, kulturno identiteto, suverenost in pravico do komuniciranja. Z opiranjem na sodobno literaturo o globalizaciji avtor dokazuje, da bodo sile domačega kulturnega izražanja v ne-zahodnih skupnostih kljub videzu, da se svet zbližuje v globaliziranem modelu politične, kulturne in ekonomske evolucije po ameriškem zgledu, vedno ohranjale razliko v oblikovanju komunikacijske krajineTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM