41
* School of Culture and Communication, University of Melbourne, Australia
Filozofski vestnik  |  Volume XXXIX  |  Number 2  |  2018  |  41–57
Justin Clemens*
Of Avatars and Apotheoses
David Fallon’s Blake
“Fable is Allegory but what Critics call  
The Fable is Vision itself”
— William Blake
Somehow an artistic singularity as stellar as William Blake tends to take on the 
scattered spuriosities of his diverse readers. From S. T. Coleridge to Kenneth 
Clark, all sorts of critics regularly rediscover themselves in Blake’s enigmatic 
rantings. Whatever your poetical, philosophical or political proclivities, you will 
most likely be able to find them confirmed by this bad boy, who after an initial 
show of struggle, quickly caves to give up the confirming symbolic goods. To put 
this another way: as an indicative recent collection like Blake 2.0 demonstrates, 
there haven’t been too many selective conceptual reuptake inhibitors at work 
in the ongoing transmission of Blake’s legacy, whether you’re talking naïve art, 
sci-fi, or 90s pop-music.
1
 It’s open slather on diversifying inspiration out there.
As long, that is, as you never doubt the fact that Blake was a VISIONARY (all 
caps, itals.). The contemporaneous testimonies preponderantly tell the same 
story, from characters as different as Henry Fuseli and Charles Lamb. Blake’s 
acquaintance Benjamin Heath Malkin waxes lyrical on the subject:
Enthusiastic and high flown notions on the subject of religion have hitherto, 
as they usually do, prevented his general reception, as a son of taste and of the 
muses. The sceptic and the rational believer, uniting their forces against the vi -
sionary, pursue and scare a warm and brilliant imagination, with the hue and 
cry of madness.
2
1
 See S. Clark et al., Blake 2.0: William Blake in twentieth-century art, music and culture 
(Houndmills: Palgrave Macmillan, 2012).
2
 B. Heath Malkin, “Letter to Thomas Johnes” in: H. Bloom (ed.), William Blake (New York: 
Infobase, 2008), p. 9.

42
justin clemens
There you have it. By 1806, it turns out that the Blake Jelly had already set. No 
further wobbling is going to collapse the mould-hugging form of this sweet des -
sert. All the key trigger-words and their apologia are present: the visionary (that 
is: incomprehensible) imagery is to be defended against the charges of enthu -
siasm (that is: bordering on Schwärmerei or fanaticism) and madness (that is: 
explicable only as “outside” the bonds of rational society). 
Yet “visionary” is a word whose signification and resonances rapidly fray into 
a chaotic coherence the moment you try to pin it all down. Blake had famously 
had “real visions” from the time he was a child, whether it was angels in a field 
or fairies in the garden; here, the visions are present and continuous with an 
agreed-upon social reality, even if they contravene its basic dictates. Blake also 
proffers literary or artistic visions of other times and places; here, the visions 
are out-of-joint with such a reality, flagrantly deranging and unreal, yet retain 
some claim to verisimilitude. As John Milton almost puts it in Paradise Lost: in 
heaven, a prophecy is simply a report of a fact that hasn’t yet happened. Finally, 
the visionary is a mode of discourse that remains irreducible to any reality inso -
far as it presents images that, unstable themselves, can not only find no stable 
referent, but may even have lost any sense of reference. It’s worth underlining 
that this triplet scrambles temporality, reality, and affect: each moment is inter -
nally rent by different kinds of continuity and discontinuity, yet each moment 
presumes its others.
This at-least triple aspect of visionariness (and cognates) operates throughout 
the dominant lines of Blake criticism. If you’re not satisfied by David Erdman 
and John Grant’s classic anthology Blake’s Visionary Forms Dramatic or John 
Beer’s Blake’s Visionary Universe, there’s always Harold Bloom or A. D. Nuttall 
on Blake’s radical gnosticism to tide you over, or Steven Vine on Blake’s spec -
tral visions or….
3
 The list could go on (and on), but the point is not merely that 
Blake’s supposed visions and visionary character prove the still point of the 
turning worlds of Blake studies, but that the relation to this triplicity remains 
irreducible and generative.
3
 D. Erdman and J. Grant (eds.), Blake’s Visionary Forms Dramatic (Princeton: Princeton 
University Press, 1970); J. Beer, Blake’s Visionary Universe (Manchester: University of 
Manchester Press, 1969); A. D. Nuttall, The alternative trinity: Gnostic heresy in Marlowe, 
Milton, and Blake (Oxford: Clarendon, 1998); S. Vine, Blake’s Poetry: Spectral Visions 
(Basingstoke: Macmillan, 1993).

43
of avatars and apotheoses. david fallon’s blake
If there’s anything different about Blake studies in the twenty-first century, it’s 
not because it tampers with this fundamental compact regarding the visionary 
per se, but because it descends to micrological scales. Which is where the most 
impressive scholarship pursues its demonstrations. Many recent studies drill 
down with unprecedented detail into the singularities of Blake’s elucubrations, 
their editing, their editions, their emendations. For instance, in his examina-
tion of the Four Zoas, Peter Otto concentrates with extreme attentiveness on the 
problematic of transcendence in Blake, following his own earlier work on “con-
structive vision and visionary deconstruction” (there’s that word again).
4
 Then 
there’s Hazard Adams’s dedicated study of Blake’s annotations of some of his 
reading: Johann Caspar Lavater, Emanuel Swedenborg, Francis Bacon, Joshua 
Reynolds, William Wordsworth, and others.
5
 Or take Susanne Sklar on the “vi-
sionary theatre” of Jerusalem. Sklar declares:
Embarking on this Edenic journey may seem ‘perfectly mad’ until we enter the 
world of the poem on its own terms. We have to understand its fluid characters, 
shifting settings, and strange words and images. We have to attend to what Blake 
calls the Minute Particulars (or the unique and specific details) of the poem. This 
requires analysis and critical thought; we need to know what, where, how, and 
why things are in order to experience how they interrelate. Entering imaginatively 
into Jerusalem involves close textual reading and analysis — and close reading 
and analysis depends upon imaginative engagement with the text. Jerusalem asks 
its readers to be both critical and creative.
6
 
So, alongside the ongoing grand thematic investigations of gender, race, nation, 
class, empire and religion in Blake, we also have this concerted contemporary 
scholarly micrology regarding the specifics and development, the “Minute Par -
ticulars” of Blake’s own “visionary” character. Part of the problem for contem-
porary Blake scholars, then, is tracing a route between this accelerated hyper -
4
 P. Otto, Blake’s Critique of Transcendence: Love, Jealousy and the Sublime in The Four 
Zoas (Oxford: Oxford University Press, 2000); Constructive Vision and Visionary Decon -
struction: Los, Eternity, and the Productions of Time in the Later Poetry of William Blake 
(New York: Oxford University Press, 1991).
5
 H. Adams, Blake’s Margins: An Interpretive Study of the Annotations (Jefferson and Lon-
don: McFarland, 2009).
6
 S. M. Sklar, Blake’s Jerusalem as Visionary Theatre: Entering the Divine Body (Oxford: Ox -
ford University Press, 2011), pp. 1–2.

44
justin clemens
trophy of miniscule details and the external demands of great themes, between 
the necessity to find a new seed in the near-exhausted ground without tamper -
ing with the incontrovertible conviction of Blake’s visionary character.
David Fallon’s solution in Blake, Myth, and Enlightenment
7
 to such a difficult 
situation is, as his subtitle proclaims, to focus on a seriously specific, if highly 
significant term: apotheosis. This strategy is at once ingenious and tendentious, 
for reasons that will hopefully become clear shortly. The word itself is clearly of 
extreme interest. The Oxford English Dictionary gives the following etymology 
and definitions:
Post-classical Latin apotheosis deification (late 2
nd
 cent. in Tertuallian), ascent 
to heaven of a saint (a1508) < Hellenistic Greek ἀποθἐωσιϛ deification < ἀποθεουν 
to deify (<ancient Greek ἀπο - APO – prefix + θεουν to make a god of < θεὀϛ god: 
see Theo- comb. form) + σιϛ – SIS suffix.
1. An apotheosized person or being.
2. Ascension into heaven; spiritual departure from earthly life; resurrection (lit. 
and fig.); an instance of this. Also used in the titles of paintings, sculptures, or 
other works of art depicting this; (hence) a work of art of this kind.
3. The action, process, or fact of ranking, or of being ranked, among the gods; 
transformation into a god, deification; elevation to divine status. Also: an in-
stance of this.
4. a. Glorification or exaltation of a principle, practice, etc. Also: an instance of 
this; a glorified ideal. b. Attribution of more or less divine power or virtue to a 
person; glorification or exaltation of a person. Also: an instance of this.
5. The best or most highly developed example of something; the highest point or 
culmination, the acme.
As this definition already makes clear, the word simultaneously compresses 
mythical, religious, political, and generic actions, hinging on the transforma-
tion of a human figure into a divinity, and of a concomitant transumption of 
place, from an earthly to a non-mundane realm, from a potential or hypothetical 
state to a categorical one. Its pertinence to Blake’s work should immediately be 
evident: from early to late, Blake is clearly obsessed (the word is not too strong) 
7
 David Fallon, Blake, Myth, and Enlightenment: The Politics of Apotheosis (London: Pal -
grave Macmillan, 2017).

45
of avatars and apotheoses. david fallon’s blake
with the operations of apotheosis, of the relation of the human to the divine, of 
how the human can become, or has already become, divine. Insofar, then, as 
apotheosis is integrally linked with questions of myth, religion, politics, and art, 
it may not only be a pertinent but a privileged trope to reopen questions regard -
ing the visionary nature of Blake’s work. Its sharp, regulated definition gives it a 
kind of chisel-like quality; inserted into the right fault-lines, it promises to crack 
apart what had previously been taken for a seamless face. 
And this is precisely Fallon’s strategy. According to the simplified received im-
ages of the phenomena in question, the myth-intoxicated Romantic visionary is 
stringently distinguished from — indeed, opposed to — the sceptical neo-clas -
sicizing figures and forces of Enlightenment. The work of Northrop Frye, espe -
cially his Fearful Symmetry, is perhaps the scholarly locus classicus for this po -
sition.
8
 There seems abundant evidence for such a position in some of Blake’s 
best-known works. Take the famous anathemas of Mock On: 
Mock on Mock on Voltaire Rousseau
Mock on Mock on! tis all in vain!
You throw the sand against the wind
And the wind blows it back again
And every sand becomes a Gem
Reflected in the beams divine
Blown back they blind the mocking Eye
But still in Israels paths they shine
The Atoms of Democritus
And Newtons Particles of light
Are sands upon the Red sea shore
Where Israels tents do shine so bright
9
8
 N. Frye, Fearful Symmetry: A Study of William Blake (Princeton: Princeton University 
Press, 1947).
9
 W. Blake, The Complete Poetry & Prose of William Blake, Newly Revised Edition , ed. D. V. 
Erdman with commentary by H. Bloom (New York: Anchor Books, 1982), pp. 477–8.

46
justin clemens
The sands of quantitative rationality, of scepticism, mechanism, and atheism, 
blind their own adherents, as they provide the prophetic gemstones upon which 
Israel will stake its tents on its messianic path. Voltaire, Rousseau, Newton be -
come the synecdoches of vain and impotent scientism, subject to a form of de -
flationary anti-apotheotizing (if that’s a word) on Blake’s part.
What Fallon seeks to do in this book, however, is to displace and revise these 
old, familiar and—it should be admitted—still widely-accepted judgements. 
For Fallon, Blake is not simply anti-Enlightenment, but critical of a reaction-
ary trend that inhered in Enlightenment itself, which Enlightenment attempted 
to criticise but was unable to fully purge; moreover, in his own critique of this 
failure, Blake takes up certain features of Enlightenment itself, not least its own 
creative and critical relationship to myth. This means that the popular images 
of Enlightenment as mechanistic scepticism and Romanticism as visionary cor -
rection must be revised.
Certainly, many eminent accounts—including the now-classic work of John 
Beer—had already noted the difficulties in any simple attempt to circumvent 
Enlightenment, even if one sticks to the usual equipment. For if one is to crit -
icize Enlightenment as a dark and dreary divagation, such a critique has to 
squarely face the real challenges Enlightenment presents. In an Enlightened 
world—certainly, a post-Newtonian one—the heavens were hardly really either 
high or immutable. On the contrary, up there was now governed by just the 
same laws as down here, just as up and down had lost any real signification in 
an infinite universe.
What literary or artistic imagery could cope with the revelations being trans -
mitted to the public regarding the heavenly visions of the new grand telescopes 
and scientific theories? On the one side, deflationary Enlightenment produces 
new kinds of knowledge that trope sublimity as quantitative immensity or infin-
ity — for instance, through calculus or the stellar distances — before which any 
attempted sublimity through imagery-inflation alone tends to collapse into re -
actionary or superstitious fancies. On the other side, attempts to squeeze some 
vital human pathos out of the mechanistic reduction betray their irrelevance 
with every pitiful gasp.

47
of avatars and apotheoses. david fallon’s blake
So Fallon’s argument needs to engage in an intricate triple movement. First, he 
has to demonstrate that myth is continuous with religion is continuous with 
poetry in Blake’s poetry. This is perhaps the easiest part of the job, because it 
doesn’t contravene any of the fundamental principles of Blakeans’s Visionary 
Inc. As Fallon asserts: “Apocalypse is the most mythical mode and genre in the 
Bible, and Blake’s fusion of apocalyptic figures and motifs, especially from Isai-
ah and Revelation, with mythological material, drawn from sources as varied as 
Hesiod, Ovid, Northern Antiquities, Ossian, and Milton, suggests he perceived 
continuities between myth and religion”.
10
 So far, so good.
Second, Fallon needs to show that these continuities are also at play in the very 
Enlightenment modes that perhaps seem to reject them. Here, he draws upon di-
verse critical studies not only of Blake, but on accounts of myth and Enlighten-
ment more generally. A rapid invocation of Ernst Cassirer, Peter Gay, and Jona-
than Israel is at hand: yes, the Enlightenment did indeed seem to reject myths in 
the name of an “exit from a self-imposed immaturity” (to quote Immanuel Kant), 
but it delighted in demystificatory conjectural histories of religion. Furthermore, 
if we turn to recent authorities on the structure of myth — Claude Lévi-Strauss is 
a notable absence, presumably being too “structuralist” (a.k.a. rationalist) for 
Fallon’s purposes — we find that Rudolf Bultmann and Paul Ricoeur offer sev -
eral proposals that render myth not only a mystifying, but a critical discourse. 
Myth at once provides a hermeneutic of suspicion and a hermeneutic of resto -
ration. It is also the case that, as process and praxis — not as an achieved or 
completed project — Enlightenment relied on certain forms of mythico-poetic 
expression for its new thoughts, perhaps most obviously upon allegory. In sum, 
on the basis of these positions, Fallon proposes that myth was indeed deployed 
in the service of the Enlightenment, that the relation to myth is uncircumvent -
able; that myth is divided and divisive; that its dynamism is linked to this divi-
siveness; and that this dynamism is simultaneously critical and creative. 
Third, it is not only through a reexamination of the gestes et opinions of the 
Enlightenment and Blake on myth that their solidarity can be revealed; it is 
through a very specific operation, that of “apotheosis.” I have already listed 
the definitions of this term above, but Fallon’s ambition is to establish a much 
stricter historical context and connections than any dictionary can make avail -
10
 Fallon, Blake, Myth, and Enlightenment, p. 6. 

48
justin clemens
able. In this regard, there are a number of significant contextual inflections to 
be marked.  
First, and second: as a student at the Royal Academy, Blake had access to an 
extraordinary range of prints, from Raphael to Rubens. These no doubt included 
many Renaissance ascensions of Christ, Mary and the Saints, who sometimes 
look like they’re being shot into the empyrean like accelerationist god-rockets. 
Rubens, the very emblem of Counter-Reformation ambassadorial servility, was 
of course a dab hand at deifying diverse masters, above all by apostrophizing 
and apotheosizing them, Medicis and Stuarts alike. When Rubens is holding 
a brush or pen, no lord or lady will go without halo or chorus of plump putti 
to sing them to their eternal life in the glistening cerulean. Catholic, servile, 
self-interested: Rubens was, as Fallon quotes Blake’s patron William Hayley, the 
very anti-type of the great unimpeachable revolutionary artist John Milton. So, 
apotheosis was not only an ancient genre, but one which had acquired — at least 
from Blake’s perspective — deleterious political and religious connotations.
Third, the ancient tradition of apotheotic art (to which Rubens was of course 
self-consciously contributing) was contemporaneously undergoing a commer -
cial boom. A John Flaxman redesign of an apotheosis of Homer from a vase sold 
by William Hamilton to the British Museum was adapted for “a celebrated relief 
in white jasperware which Wedgwood reproduced on mantelpieces and vases”.
11
 
No self-respecting bourgeois personage would surely be without one of these 
highly-sought after luxury items, etc.
In addition to these artistic, political, and commercial aspects, we also find, 
fourth, a contemporary satirical tradition of Gillray cartoons and Augustan 
raillery. If these drew on classical, predominantly Ovidian models of glorifying 
Imperium, they did so to flagrantly critical and caricatural ends. In this regard, 
apotheosis is also an exemplarily comic genre, aimed against precisely the at -
tempted self-glorification of degraded political actors. In the hands of the sati-
rists, sanctification was shown up as sanctimony.
But there is yet another, absolutely crucial aspect of apotheosis in the context, 
which returns us directly to the deflationary polemics beloved by Enlighten-
11
 Ibid., p. 34.

49
of avatars and apotheoses. david fallon’s blake
ment. As Fallon puts it: “ Apotheosis was widely understood as a major source of 
pagan deities, with founders of states, political and military leaders, inventors, 
and benefactors all regarded as divinities. The critical correlative to this practice 
was Euhemerism, which […] has received less attention from Blake critics than it 
merits”.
12
 Apotheosis’s links to Euhemerism are indeed fascinating. 
Euhemerism is a program that rereads myths as fictionalised accounts of real 
figures. If instances can be found in many ancient sources, including Herodotus 
and Plato, it now takes the name of the mythographer Euhemerus. Christiani-
ty has always had serious issues regarding the status of non-Christian myths, 
which it has generally to read as demonic lies. In order to assimilate these 
myths, then, two strong programs proved their doctrinal worth. Euhemerism 
enables the genetic deconstruction of the origins of all myths into a forgotten 
and covered-over reality; its figurative relative typology enables the rereading of 
non-Christian myths and the Hebrew Bible as presenting un-knowing temporal 
anticipations of Christ.
13
  
Yet what is absolutely determining for Christianity — as distinguished from al -
most any other religion, and certainly the other major monotheisms — is that 
the New Testament is basically a tradie’s account of a bloke-who-was-already-
the-one-and-only-God, a Man-God who, at least one crux (so to speak), doubt -
ed his own divinity. Jews are still waiting for the Messiah, the Prophet is not a 
deity for Muslims, and there is no necessary or absolute prohibition in many 
non-monotheistic religions regarding the traversal of this threshold between 
human and divine. In a very particular sense, then, the doctrines of almost all 
orthodox forms of Christianity are at once very close to Euhemerism — a real 
historical figure became its Godhead — yet also very, very far. Jesus was not a 
man who became God; he was the Word become flesh. 
By Blake’s time, Euhemerism had itself undergone some radical transforma-
tions. If it had supported early Christian polemics against the pagans, then been 
adapted by Protestants raging against the Catholic beatification of saints and 
papal infallibility, the Enlightenment had finally turned Euhemerism into an 
12
 Ibid., p. 15.
13
 See the still-incomparable essay of Erich Auerbach, “Figura,” in: Scenes from the Drama of 
European Literature (New York: Meridian, 1959).

50
justin clemens
atheistic strategy against Christianity tout court. If “[t]he predominant eight -
eenth-century approach to apotheosis was as a form of error, either a deforma-
tion of an originally pure theism or a stage in the evolution from primitive poly -
theism to monotheism”,
14
 Voltaire and Hume and Baron d’Holbach had shown 
how so much of what passed for true religion turned out to be the illicit, super -
stitious, and often simply flagrantly outrageous glorification of hypocrites. For 
these Enlightenment chaps, nature corrupts nature to gods for humans. What 
began as human, all-too-human, becomes, over the course of generations of 
transmission, distorted into pretentious fictions. Of course, this could make 
modern Enlightenment atheism itself seem a form of dejected or degenerate 
Christianity — if, that is, you are somebody like William Blake. Atheism, in such 
a view, could even be a distressed hyper-critical Christian child. As Fallon points 
out, in Milton Blake names Gibbon, Hume, Newton, Voltaire, Rousseau, et al. 
not only as “unconscious agents of religion,” but as “complicit with the ortho -
dox religion they attack”.
15
Together, then, these five heterogenous local inflections of apotheosis — artis -
tic, political, commercial, satirical and historical — come to constitute an in-
dispensable resource for Blake, enabling him to play off the Euhemeristic as 
affirmation of critical history against the typological resonances of imaginative 
redemption. Or so Fallon’s argument goes, at least to some extent. Apotheosis 
becomes primarily an act of fantastic interpretation, generating apocalyptic 
cosmic figures who embody political events as natural phenomena, thus un-
doing the opposition between man and nature in a kind of post-Bultmannian 
extraction and recrudescence of the kerygma, while providing a set of drama-
tized power-figures for potential affective interiorization that resist the horrors 
of philosophical abstraction.
Fallon tracks Blake’s alleged deployment of apotheosis through a sequence of 
studies of the latter’s key writings — The French Revolution, America a Prophe -
cy, Europe, Urizen, The Four Zoas, Milton, and others—in Blake’s development 
from the 1780s to 1820s. So it is thus that the forging of new myths of apotheosis 
enables Blake to literally engrave imagistic and poetic links between “real” rev -
olutionary events and “visionary” inhuman forces, and, particularly, to draw 
14
 Fallon, Blake, Myth, and Enlightenment, p. 32.
15
 Ibid., 247—8.

51
of avatars and apotheoses. david fallon’s blake
upon revolutionary figures of his own present in this peculiar way. Hence the 
shock or surprise that readers often confess to experiencing when they find Tom 
Paine and George Washington rubbing portentous shoulders with Albion’s An -
gel and Urizen.
Moreover, the ambiguities of the “real” actions, events, and persons cannot 
be reduced. Regarding Blake’s unfinished The French Revolution (1791), Fallon 
notes that “Voltaire and Rousseau hover above the army, driving out spectral 
monks who insubstantially ‘dash like foam’ against the army. Whilst they lead 
the enlightened dissolution of superstitious religious orders, the philosophes 
loom over the soldiers like sky-gods… Blake’s imagery paradoxically mythologis -
es Voltaire and Rousseau’s demystificatory power”.
16
 As for Lafayette —“Ameri-
ca’s favourite fighting Frenchman,” as Lin-Manuel Miranda’s Broadway musical 
Hamilton has it—it’s possible that he, first envisaged as the republican hero of 
Blake’s contemporary epic, was rapidly revealed as a reactionary re-establisher 
of representation-in-Revolution. The trope fails to take.
But if you’re dealing with anyone other than Christ or, perhaps, Mr. Milton, one 
presumes that part of the volatility of apotheosis, which is also part of its force, 
and one of the conditions that make it available for poetic use in the first place, 
is due to the fact that turning local heroes into stars can too often reveal their 
clay feet (and your own). Fallon quotes from a notoriously servile apotheosis, 
known to Blake, Edmund Burke’s ludicrous invocation of Marie Antoinette in 
Reflections on the Revolution in France:
It is now sixteen or seventeen years since I saw the queen of France, then the 
dauphiness, at Versailles; and surely never lighted on this orb, which she hardly 
seemed to touch, a more delightful vision. I saw her just above the horizon, dec -
orating and cheering the elevated sphere she just began to move in,—glittering 
like the morning-star, full of life, and splendor, and joy. Oh! what a revolution! 
and what a heart must I have, to contemplate without emotion that elevation 
and that fall! […] I thought ten thousand swords must have leaped from their 
scabbards to avenge even a look that threatened her with insult.—But the age of 
chivalry is gone.
17
16
 Ibid., p. 81.
17
 Cited in Fallon, Blake, Myth, and Enlightenment, p. 71.

52
justin clemens
This passage, much mocked by Burke’s contemporaries (Fallon charmingly 
names it “an adulatory peroration”), at the very least demonstrates how easily 
apotheoses can undermine their own use. What separates Blake’s use of apoth-
eosis from Burke’s is not simply that the latter’s are paroxysms of reaction, but 
that they are so because, in their defence of the indefensible, they try to close 
up the gap between political and artistic representation. Here, the problem of 
the representation of the people becomes paramount. As Peter Hallward notes 
regarding a fundamental division in uses of “the people” in political discourse: 
When we slide from one conception of the people to the other, we don’t just shift 
from a singular to a plural definition of the people as a grammatical subject. We 
also move between two profoundly antithetical conceptions of political power, 
and of what is involved in the taking and exercising of such power. The first con-
ception of the people, the people as realm, is one that most oligarchies can hap -
pily embrace, since it incorporates the differences that secure their status; the 
second poses an existential threat to any form of elite and has been consistently 
decried as such across the whole of recorded history. More precisely, to privilege 
realm over masses is to ensure that appeals to the people must proceed through 
mechanisms of representation that are adequate to the diversity and complexity 
of all the disparate groups, regions and concerns that compose it, such that le -
gitimate power then rests in the hands of those who can best claim to represent 
the interest of this elaborate whole, and in particular of its ‘prevailing part’. The 
alternative recognises, by contrast, that for obvious reasons the poor majority can 
only overpower an ordinarily powerful or dominant elite if they are able to mass 
together and concentrate their power, in both time and space—at particular mo -
ments, in particular places.
18
As we know, Blake was “enthused by the agency of the popular will in the orig -
inal act of resistance”,
19
 not by “the people as realm.” Yet, to present the people 
in their revolutionary aspect — that is, at moments unable to be recuperated by 
any form of political representation — and not merely as a subordinate realm 
of the masters, requires a concomitant derangement of the powers of aesthetic 
18
 P. Hallward, “Concentration or representation: the struggle for popular sovereignty,” in: 
Cogent Arts and Humanities, Vol. 4, No. 1, 2017. Available at: <www.tandfonline.com/doi/
full/10.1080/23311983.2017.1390916?scroll=top&needAccess=true>.
19
 Fallon, Blake, Myth, and Enlightenment, p. 69.

53
of avatars and apotheoses. david fallon’s blake
representation. The trope of apotheosis here shows its bonds to sublimity, that 
is, “an aesthetic mode in which Blake could attempt to express uncontainable 
popular energies”.
20
If all the evidence is there to support Fallon’s contentions regarding the central -
ity of apotheosis in Blake’s work, why did I call this attention tendentious? Be -
cause, as Fallon himself admits, Blake uses the word himself only once. I quote: 
“It may seem surprising to focus on the term ‘apotheosis,’ which Blake used just 
once. In advance of his 1809 exhibition, his advertisement foregrounded three 
works, including ‘Two pictures, representing grand Apotheoses of NELSON 
and PITT.’ Nevertheless, apotheosis is a recurrent image and idea throughout 
Blake’s oeuvre”.
21
 It is of course entirely in line with acceptable hermeneutical 
principles that the non-mention or apparent marginality of a term can, under 
certain circumstances, provide a magical key to the arcana of prophetic poetry.
Such keys can be of a variety of kinds, if, no matter the kind, there is always 
something necessarily projective about the claims made for them. After all, ar -
guing from an absence is always a little risky. Today, the ungrounding volatility 
of conspiratorial interpretosis means that a simple non-mention can be par -
leyed by assertoric force into systemic exclusion: you didn’t mention me, there -
fore you have deliberately oppressed me. But there are obviously more plausible 
forms of interpretation-by-absence. Otto, for example, definitively demonstrates 
the abiding influence of Swedenborg on Blake, well after the latter’s explicit 
violent rejection of the former. 
Here, precisely as Milton proclaims about his muse Urania in Paradise Lost, the 
point is in “the meaning, not the name I call” (7. 5). If the word was used only 
once by Blake, I don’t think there’s any doubt after reading Fallon’s book, that 
apotheosis provides a very useful way to approach Blake’s oeuvre. “Apotheo -
sis” — at least in the self-reflexive and self-occluding form that (Fallon argues 
that) Blake gives it — enables precisely a particular person to be raised up, while 
simultaneously, by drawing attention to the peculiarities of any such troping, 
de-particularizing that person into the clash of forces traversing the people. 
20
 Ibid., p. 81.
21
 Ibid., p. 3.

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justin clemens
By doing so, Fallon strongly implies that Blake in fact offers an apotheosis of 
apotheosis. This would suggest that, in Blake, apotheosis is deployed to un -
dermine itself, its common uses and history, as it gathers together the diverse 
history of its manifold uses in order to revivify its properly messianic aspects 
for us. The celebrated “Human Form Divine” would be just one of the many ple -
onastic oxymorons which, bound by Blake to a form of apocalyptic apotheosis, 
convoke the powers of the people beyond any appropriate forms of representa -
tion, political or artistic. Hence Blake’s demystificatory mythopoesis resists any 
direct decodings.
Yet certain issues remain. Following Fallon, I have spoken of the trope of apoth-
eosis as having a five-fold or pentagrammic character in the late eighteenth cen-
tury: aesthetic, politico-religious, commercial, satirical, and historico-critical. 
It is also, as I have noted, deployed by Blake as a self-undoing trope. Indeed, 
it is paradoxically perhaps the comic aspects of apotheosis that made it avail -
able to Blake as particularly propitious for his own purposes in the first place. 
Yet part of the problem that arises here is the accompanying personification or 
prosopopeia: giving a face to something that does not have one cannot but run 
the risk of providing certain protrusions for phrenological speculation. In doing 
so, Blake himself veers towards an unconscious complicity with forms of rep -
resentational binding he might prefer to avoid.
For as Blake mobilises apotheoses, he also proliferates physiognomies. As Fal -
lon remarks: “While physiognomy may now seem like Romantic quackery, Jo -
hann Caspar Lavater’s aspiration to produce a universal study of human nature 
that could become a science places him within the tradition of the European 
Christian Enlightenment”.
22
 Lavater was also a friend of Blake’s friend Henry 
Fuseli, about whom Blake once wrote:
The only Man that eer I knew
Who did not make me almost spew
Was Fuseli he was both Turk & Jew
And so dear Christian Friends how do you do?
23
22
 Ibid., p. 7.
23
 W. Blake, The Complete Poetry & Prose of William Blake, p. 507.

55
of avatars and apotheoses. david fallon’s blake
But the interest here concerns the status of the phrenological, which we can per -
haps agree is back today in the contemporary totalitarian projects of face-rec -
ognition software, big data, and proprietary identity politics. For Blake, despite 
himself, cannot entirely avoid the ancient problems of representation — includ -
ing the relations between inside and outside, micro- and macrocosm, of imma-
nence and transcendence — not least because in this he comes close to another 
enemy, philosophy or, more particularly, Plato.
G. W. F. Hegel, another great contemporary enamoured of progressions- 
through-contraries, was, like Blake, very attentive to phrenology. In his extend -
ed commentary on the phenomenon in Phenomenology of Spirit, Hegel remarks 
of Plato’s organology that: “Plato even assigns the liver something still higher, 
something which is even regarded by some as the highest function of all, viz., 
prophesying, or the gift of speaking of holy and eternal things in a non-rational 
manner.”
24
 That Blake himself died of liver failure at the age of 69 is not real -
ly my point, although one can still find little medical Platonists today drawing 
connections between Blake’s productivity and his bodily ailments. The point 
is rather that Blake cannot altogether evade the “purely rational analysis” he 
cannot abide.
This is why, when Fallon emphasises how Blake rejects Platonic myth as “ab -
stract allegoresis”,
25
 he simultaneously has to note Blake’s own elective affini-
ties with Plato. In doing so, however, Fallon doesn’t discuss Plato’s Symposium 
at all, which, in a book dealing extensively with myth and apotheosis, seems 
like some kind of omission. After all, it is the famous myth of the genealogy of 
Eros and the mind’s ascent through love that is assigned by Plato to Diotima in 
that dialogue — a form of apotheosis that is not convincingly reducible to “ab -
24
 G. W. F. Hegel, Phenomenology of Spirit, trans. A. V. Miller, analysis J. N. Findlay (Oxford: 
Oxford University Press, 1977), p. 196. The whole section is worthy of attention in this con-
text, not least for Hegel’s (perhaps surprisingly) excellent sense of humour: “It is of course 
undeniable that there remains the possibility that a bump at some place or other is con-
nected with a particular property, passion, etc. … One can imagine the man who is living 
under the same roof as the murderer, or even his neighbour, or, going further afield, imag -
ine his fellow-citizens, etc. with high bumps on some part or other of the skull, just as well 
as one can imagine the flying cow, that first was caressed by the crab, that was riding on 
the donkey, etc. etc.,” p. 203.
25
 Fallon, Blake, Myth, and Enlightenment, p. 292.

56
justin clemens
stract allegoresis” and which, moreover, offers mythico-conceptual resources to 
Enlightenment and Romanticism that are often overlooked.
And it isn’t just rival forms of ascent that go under-examined here; it’s the go -
ing-down too. The word “avatar” — deriving from the Sanskrit for the manifesta-
tion of a deity — is ubiquitous today due to the dominance of computer games, 
perhaps in place of “incarnation,”  which, due to its close ties with institution-
al Christianity, has presumably become unavailable for quotidian use. Blake’s 
own term —“emanation”— designates, among other things, a literal pendant to 
apotheosis:
Like as a Polypus that vegetates beneath the deep!
They saw his Shadow vegetated underneath the Couch
Of death: for when he enterd into his Shadow: Himself:
His real and immortal Self: was as appeard to those
Who dwell in immortality, as One sleeping on a couch
Of gold; and those in immortality gave forth their Emanations
Like Females of sweet beauty, to guard round him & to feed
His lips with food of Eden in his cold and dim repose!
But to himself he seemd a wander lost in dreary night…
26
Perhaps this would be the logical next study for Fallon: the integration of the 
counter-movement of emanation with apotheosis?
Finally, where are we with Blake’s revolutionary apotheoses today? On 18 Au -
gust 2017, Nadja Spiegelman and Rosa Rankin-Gee proposed an emoji poetry 
contest for The Paris Review: be among the first ten people to decode three ex -
tracts from famous poems that had been translated into emojis to win a prize.
27
 
The very first ideogram was the following:
26
 From “Milton,” in: Blake, Complete Poetry & Prose, p. 109.
27
 Available at: <www.theparisreview.org/blog/wp-content/uploads/2017/08/emojipoem1.
png>.

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of avatars and apotheoses. david fallon’s blake
Following on the near-immediate shock of recognition — “Tiger Tiger burning 
bright/in the forests of the night”— one could perhaps be forgiven for feeling 
that the comedy of this ingenious image has less-than-utopian implications. My 
friend Bryan Cooke once remarked to me that emojis are the dialectical subla-
tion of ideographic and alphabetic script, but which, contra the usual account 
of the operations of Hegelian negation, preserve only the worst aspects of both. 
Irony aside, part of the point is that emoji threaten both the literality of the literal 
and the meaning of meaning; that is, their conditions in global electronic media 
mean that they are part of a dissolution of the powers of linguistic expression. 
It’s not only unreconstructed logocentrists who might be legitimately mournful 
about such a development. To be sure, breath and voice are evacuated, but so 
too are any bonds to the French Revolution. And this is where the contemporary 
avatar and its emojis seem to catastrophize Blake’s own catasterisms: an en-
forced descent into the algorithmic transcendence of proprietary virtuality, not 
a mythopoetical expression of the revolutionary powers of the people.