85 Sodobni vojaški izzivi, junij 2019 – 21/št. 2
Contemporary Military Challenges, June 2019 – 21/No. 2
INFORMACIJSKO BOJEVANJE Z MEHKO IN 
TRDO MOČJO: PRIMER IZRAELA IN HAMASA
Glen Segell
INFORMATION WARFARE BY MEANS 
OF SOFT AND SHARP POWER: 
THE CASE OF ISRAEL AND HAMAS
akter sicer pridobil naklonjenost javnosti, vendar tega ni znal izkoristiti za doseganje 
primerih je treba v zavest publike, kamor spadajo svetovni voditelji, splošno 
Povzetek
Ključne 
besede
Abstract
DOI:10.33179/BSV.99.SVI.11.CMC.21.2.4
 86 Sodobni vojaški izzivi/Contemporary Military Challenges
Glen Segell
power.
 
communication which is waged by those means outlined in the descriptive models 
Key words
Introduction
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INFORMATION WARFARE BY MEANS OF SOFT AND SHARP POWER: THE CASE OF ISRAEL AND HAMAS
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disengagement and withdrew all civilians and soldiers and dismantled all settlements 
 1 COMMUNICATION AND STRATEGIC COMMUNICATION
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doctrines, and activities employed which include psychological operations, 
as a military tool ties objective to core values, with the mission statement as the 
and simple in order to capture attention and engage a conversation that generates 
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support, motivates behaviours, and, through empowerment, allows the audience 
the brand that is 
the message with authenticity, purpose and consistency, playing close attention to 
programme which involves an education process that needs to be designed to build 
through more than one medium, using multiple communication outlets such as 
 1.1 The relevance of power to strategic communication
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 2 MODELS OF POWER 
by social media and sometimes it relates to or denotes circumstances in which 
 2.1 Hard power and soft power
th
INFORMATION WARFARE BY MEANS OF SOFT AND SHARP POWER: THE CASE OF ISRAEL AND HAMAS
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Glen Segell
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 2.2 Sharp power
world to covertly propagate their partisan and illiberal views, without engaging in 
 3 NEW TERMS BUT THE SAME THREATS
also provide a methodology by which an analysis can be conducted to determine 
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For example, in using hard power, which is coercion or threat, there is no interest in 
by a determination to monopolize ideas, suppress alternative narratives, and exploit 
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 4 THE CASE OF HAMAS AND ISRAEL
 4.1 Hard power, soft power and sharp power in a real-life example
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 4.2 The data sets
Glen Segell
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 4.3 The narrative of Hamas and Israel
INFORMATION WARFARE BY MEANS OF SOFT AND SHARP POWER: THE CASE OF ISRAEL AND HAMAS
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was undertaken by ascertaining whether any world leader’s opinion was swayed 
 4.4 The counter-narrative of Hamas and Israel
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attempting to apply third party pressure on the other side or at least to tarnish its 
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Conclusions
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1. 
3. 
11. 
13. 
Bibliography
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31. 
33. 
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