Paper received: 26.05.2007 Paper accepted: 07.07.2008 Project Management of Product Development Janez Kušar1*- Lidija Bradeško1- Jože Duhovnik1 - Marko Starbek1 University of Ljubljana, Faculty of Mechanical Engineering, Slovenia The market requires that companies continuously reduce their product and process development time and costs, in order not to lose their competitive advantage on the global market. Short product and process development time in combination with low costs and achievement of required quality can be obtained only by integrating project management methods with concurrent engineering elements. Project management of orders combined with concurrent engineering elements allows for considerable reduction of development time, reduction of costs, and provides for a higher quality of order/product [1]. Order planning phase is very important in integrated product/process development. In the traditional product/process development, on average only 3% of total order development time is used for planning, while at the concurrent concept this time increases to about 20% [2]. The company which has decided for the integrated product/process development as a mode of its operation, first has to carry out organization and information redesign of its business process, as well as to make system and operation project management guidelines. The paper presents an example of project management implementation in a company, the emphasis being on the development of planning procedure and project management of orders, as well as design of a project dossier. © 2008 Journal of Mechanical Engineering. All rights reserved. Keywords: project management, orders management, project management office, dossier, cuncurrent engineering 0 INTRODUCTION Mass production was prevailing production concept till the end of the 20th century, while today's companies favor a transition to project type of production [3]. This is not only the case in companies which manufacture special equipment for new investments - this transition can also be seen in companies which have used mass production traditionally, e.g. in automotive industry [4], so the companies nowadays have to deal simultaneously with continuous and project processes (Figure 1). Continuous processes are carried out for an "indefinite period of time" - for an unknown customer; they are used (according to the market demand) for providing new quantities of previously developed products. Project processes are carried out once or in standard repetitions; they are aimed at achieving precisely defined objective, for a known customer, and their duration is limited to a "definite period". This paper is concerned only with market-oriented projects arising from known-customer orders. An order is an expression of a wish or requirement for supply or delivery of a specified product or service. The project-oriented way of implementation of such orders will be further dealt with as project management of orders. 1 INTRODUCTION OF PROJECT MANAGEMENT OF PRODUCT DEVELOPMENT The company deciding for project management of orders has to perform four important steps: Step 1: training of employees for project management of orders. Step 2: organization and information changes in company operation. Step 3: creation of system- and operational guidelines for project management of orders. Step 4: definition of a method for planning and project management of orders. *Corr. Author's Address: University of Ljubljana, Faculty of Mechanical Engineering, Aškerčeva 6, Ljubljana, Slovenia, janez.kusar@fs.uni-lj.si Fig. 1. Processes in a manufacturing company 1.1. Training of Employees for Project Management of Orders Analyses of company personnel qualification for project management of orders reveal that this knowledge is insufficient [5]. For a successful use of project management it is necessary that a critical mass of employees be appropriately trained; these people will be project managers, project team members and heads of organizational units responsible for project management. For project management of orders it is important to have the knowledge on: teamwork and team philosophy [6] and [7], project management [8], network planning techniques [9] and [10], concurrent engineering [2], organization of manufacturing systems for project management support [4] as well as IT and communication support of project management [11]. 1.2. Organization and Information Changes in Company Operation The implementation of project management of orders in a company requires considerable organizational and informational changes. In companies with traditional functional organization, a transition is usually made to a project-matrix organization [12] in which project teams take over competences and responsibilities (from functional units) for planning and project management of orders. By this organizational change, the functional units of the company become operators of project activities "only", responsible for observing deadlines and quality assurance. By increasing role of projects in companies, the need for suitable technical and organizational support increases along with the selection of suitable labor forms. At the end of 1990's, a special organizational form appeared in companies: a project management office (PMO) [12]. This term is based on the fact that there is usually a multi-project environment in companies and project management is a mode of company operation. The need for PMO appeared due to the requirement for employing unified project management methods and standards, as well as for achieving higher efficiency in the management of time, resources, costs, quality, risks and IT support. PMO can be considered a critical link between strategic company management, which is responsible for managing the company, and the project management, which is responsible for managing projects [3], as presented in Figure 2. VALIDATE AND ADJUST Fig.2. PMO as a link between strategy and project management PMO is not only professional, technical and administrative aid for project management of orders; it is also becoming an important service of strategic management of the company for synchronous coordination of various company portfolia, a source of information and its flow between strategic and project management, management of processes for data exchange and acquisition on project progress, as well as for harmonization of project portfolio with strategic plans of the company [3]. In order to make PMO operation successful it is necessary to ensure its position in the company organization scheme. Our experience shows [5] that project-matrix structure is the most suitable form; in this structure the PMO is responsible for project support on one hand, and to the company management on the other (Figure 3). Strategic management has to form a special body for operational supervision of project management (and PMO) - a project board [7]. Several project boards may be established in the company for various projects. It is suggested that the PMO be filled with the following personnel: • PMO head (management of PMO and coordination with the company management and managers of functional units), • project information system administrator (information support for projects and PMO), • project process analyst (planning and management of projects and project portfolios), • control analyst (project control), • project management administrator (data acquisition and distribution). PMO head has to have support of the company management and a sufficiently influential position in order to be able to coordinate the labor with functional units in the company. A two-level structure is developed for organization of teamwork [1] and [13]. It consists of: project board (core team) and project teams for the implementation of a particular project (Figure 4). The company management appoints the project board; it takes care of the planning and implementation of project management policy and strategy, and for guidance and coordination of project-team work. Project board is permanent and heterogeneous, consisting of project managers and heads of organization units. The general manager or his deputy, who is in charge of the project management, usually manages the project board. Project team is managed by the project manager. Permanent members of the project team are representatives of organization units, who work on the project throughout its duration. They are responsible for communication and information transfer between the project team and organizational units. Project team can be extended with temporary members participating in the project for a limited time frame. In the integrated product development, the temporary members form subteams, which are responsible for activities in concurrent engineering loops [1] and [2]. Fig. 3. PMO location in the project-matrix organization Fig.4. Organization of teamwork for integrated product development 1.3. Creation of System- and Operational Guidelines for Project Management of Orders Studies have shown that a company, which has decided to use project management of orders, has to develop system- and operational guidelines (Figure 5), which have to be harmonized with other system- and operational guidelines of the company. For each project it is necessary to set up a project dossier - a data warehouse of all data/documents produced in the project lifetime. For easier survey, the project dossier is divided into folders with documents related to a particular process type (Figure 6). The project dossier has to be accessible to all project participants via the intranet. 1.4. Method for Planning and Project Management of Orders The studies on introduction of project management of orders in companies have shown that the order management process has to be dealt with in a holistic manner. The data and experience obtained during tender preparation are an important source of information for the implementation project preparation. Order management project therefore has to be carried out in two phases: Phase 1: Planning and management of a tender. Phase 2: Planning and management of implementation project. 1.4.1 Planning and Management of Making a Tender for an Order A tender is made on the basis of customer inquiry or internal initiative in an organizational unit of the company. Company management should check whether the proposal is in accordance with objectives and strategies of the company. If it is, then the company management orders that a tender be made and appoints an ad hoc project team, which (on the basis of customer requirements and market analyses) obtains as much input data as possible and examines the history and experience on similar, reference projects. SYSTEM GUIDELINES AND OPERATING INSTRUCTIONS Figure 5: Overview of system- and operational guidelines for project management of orders Fig. 6. Contents of the project dossier The course of making a tender is presented in Figure 7. Ad hoc project team is usually managed by the marketing-department representative. Its members are from development, technology, manufacturing and, when necessary, from other departments of the company. The future project manager is also a member of the ad hoc project team. The result of work of the ad hoc project team is an estimate of the economic justification and feasibility of the project, including risk analysis. If the estimated economic justification and feasibility of the project are promising, the tender is made in accordance with the customer requirements. The tender contains technical and financial data, as well as data on deadlines - the Gantt chart of the project tender. If the tender is successful, a contract is signed, which defines: project deliverables, quality, deadline with milestones, costs and method of payment, supervision and report on the course of the project. ACTIVITY By signing the contract the foundations are made for planning and management of the implementation project. 1.4.2 Planning and Management of Implementation Project of an Order Planning and management of the implementation project of an order consists of a logical sequence of all the activities needed for the preparation and implementation of the project, as well as the documents resulting from individual activities. Planning and management of the implementation project of an order for new product development is similar to execution of a previously developed product, the difference being in individual activities. Project manager and project team are responsible for the execution of planning and managing of implementation project. PROJECT DOSSIER -DOCUMENTS Fig. 7. The course of making a tender Planning and management of implementation project of an order is carried out in four steps (Figure 8): Step 1: definition of the objective of implementation project. Step 2: planning of implementation project. Step 3: execution and monitoring of implementation project. Step 4: completion of the implementation project. 1.4.2.1 Definition of the Objective of Implementation Project of an Order In order to define the objective of implementation project it is necessary to: • order implementation project, • define the implementation project. Implementation project is ordered by the contracting authority - company management on the basis of the signed contract. Order of the project contains the data on: customer, project deliverables, project manager, project team composition, conditions for project implementation as regards on time, costs and resources. Definition of the implementation project is made by the project team on the basis of a detailed study of the project and the book of customer requirements. Project definition consists of: summary of the project - tender; starting PROJECT DOSSIER- DOCUMENTS Figure 8: Steps in planning and management of implementation project of an order points for the project - tender documentation; general and specific objectives of the project; strategies for meeting the deadlines; scope of the project; data on project manager, his deputy and project team members; data on other project participants: suppliers, sub-contractors, customer, control; reference project; feasibility study; the way of ensuring the required resources; investment dynamics and ROI data; precalculation; milestones: external and internal; general risk assessment; the way of monitoring the project and reporting to the contracting authority and to the customer. 1.4.2.2 Planning of Implementation Project of an Order Planning the implementation project is a responsibility of the project team, which has to make: • work breakdown structure of the implementation project - WBS, • organization breakdown structure of the implementation project - OBS, • responsibility assignment matrix, • network diagram of the implementation project, • proposal of the plan of the implementation project: schedule, plan of resources and costs, risk analysis with measures, communication plan and plan for management of changes, • basic plan of implementation project activities. Work breakdown structure (WBS) represents a structured breakdown of the whole project [8], [10] and [14] into smaller and manageable tasks. WBS is important in terms of the management of time, costs and risks of the project [15]. WBS defines the scope of the project and all the activities necessary for project objectives completion. WBS of the implementation project (Figure 9) consists of four main groups of tasks: definition of project objective, planning the project, implementation and monitoring of the project, and completion of the project. The tasks listed comprise activities for all phases of the implementation project. The "Implementation and monitoring of the project" task is - on the basis of the assembly structure of the product - divided into groups of parts, sub-groups and parts (PtBS - part breakdown structure). The tasks defined within PtBS can be performed sequentially or parallelly [5]. Planning and manufacturing of components is treated in a process manner (PsBS - processes breakdown structure) (Figure 9). Tasks (packages of activities) can be performed sequentially or parallelly [5]. WBS OF PRODUCT/SERVICE EXECUTION PROJECT Fig. 9. WBS of implementation project >- PtBS PsBS Organization breakdown structure (OBS) represents an organizational breakdown of the company organization units, which are responsible for the execution of WBS tasks/activities [16]. In addition to internal organizational units of the company, OBS also comprises external contractors (suppliers, subcontractors, consultants, auditors). The last OBS level consists of resources to be used for the implementation of project activities. An example of an OBS project is presented in Figure 10. OBS is a temporary organizational structure whose lifetime is equal to the lifetime of the project. It is managed by the project manager and project team members. If organizational units that are part of the OBS are on various locations, OBS may be organized as a virtual company (by using modern IT and communication means) [17]. Responsibility assignment matrix (RAS) links the project organizational structure (OBS) with the project labor structure (WBS). Responsibilities of operators from OBS versus tasks and activities in WBS are presented with symbols [16]. An example of RAS formation is presented in Figure 11. Project network diagram is a set of mutually logically linked activities, which have to be carried out in a precisely defined logical sequence and interconnected. It can be made in a form of event- or activity network diagram. due to their simplicity and possibility of concurrent execution of activities (partial dependence) [9]. OBS OF PRODUCT/SERVICE EXECUTION PROJECT (project manager and team members) INTERNAL ORGANIZATIONAL UNITS EXTERNAL CONTRACTORS Fig.10. OBS of the project Links between activities in a network diagram can be (Figure 12). Direct connections - observed activity has to be finished before new activities can start e.g. testing can only be carried out after the prototype has been made; the prototype has to be made before testing. Product and process development phases (WBS) Responsibilities (OBS) OPERATORS IN THE COMPANY EXT.OPERATORS Marketing Sales Development Technology Supply Manufacturing Quality Finance Suppliers Sub-contractors Consultants Auditors Definition of project objectives P S S I I Project planning S P S I S S I I Implementation and monitoring of the project P S S S S S I S S I Proje ct co mp let ion P S Legend: P - primary responsibility S - secondary responsibility I - informational responsibility Fig. 11. Responsibility assignment matrix Partial connections (dependencies) - allow concurrent execution of two or more activities. External connections - join activity of the observed project with activities of other projects. -W Activity An Fig.12. Project network diagram When defining links between project activities in project management of orders, extended with concurrent engineering elements, it is necessary to define the maximum partial overlapping and thus maximum overlapping of tasks defined in WBS on PtBS and PsBS levels. Network diagram is a starting point for analyses of duration, resources and costs of the project. In view of preserving the prescribed links between project activities, the network diagram is an indispensable aid for monitoring the project progress. Proposal of the implementation project plan with risk analysis is an output of the project team in the project design phase. It contains: schedule with milestones, resource load plan, plan of costs, and risk analysis of the project. Schedule with milestones comprises: durations of activities, date of starting the project, starting and completion dates of activities including milestones, deadline for project completion, dates of milestones, critical paths and time slacks. Resource load plan can refer to labor force, production means or materials. Each activity is allocated one or more resources. Project manager and team members examine the resource load profile and if conflicts arise, they search for a suitable solution (in collaboration with PMO and managers of functional units at a project board meeting), which still assures the achievement of project objectives. In resource analysis the PMO has to harmonize the project portfolio with the resource portfolio. Project cost plan is made on the basis of: fixed costs of activities, fixed costs of project management, and variable costs of resources used for carrying out activities. Project cost plan is acceptable if the planned total project costs do not exceed the costs approved when the project was ordered. PMO has to harmonize the project portfolio with the company costs portfolio. There are several methods available for risk analysis of implementation project activities [7] and [18]. An analysis of available methods has revealed that the most suitable tool for project management of products and services is the table of "critical success factors", as it represents an analytical aid to find, evaluate, reduce and remove risk. It is elaborated by the project team, which is responsible for planning and implementation of the project. Analyses should be as extensive as possible and they have to cover all possible problems. Procedure for designing the table of critical success factors consists of risk analysis and risk management. Risk analysis consists of the identification of problems or events, definition of the probability of their arising, evaluation of their consequences and incidences, and risk calculation [8]. During the identification of problems, all tasks and activities, which are defined in the project WBS, are analyzed. Potential problems of individual task are entered into the critical factor table (Table 1). If it is not possible to identify problems related to a particular task, the latter is omitted. Quantitative risk analysis is defined by risk activity level, which is calculated on the basis of the following estimates: • probability that a problem or risk event will arise, • consequences of a problem or risk event, • incidence of a problem or risk event. Table 1. Table of critical success factors Risk analysis Risk management No. Activity/ problem Event probability EP Consequence estimate CE Incidence estimate IE Risk factor RF Measures Responsibility Signals P - preventive C - corrective 1. Activity A 3 2 4 24 Table 2. Probability that a risk event (RE) will arise Estimate Event probability EP 1 very small 2 small 3 middle 4 great 5 very great Table 3. Estimate of consequences (CE) of an event Estimate Consequence estimate CE 1 very small 2 small 3 middle 4 great 5 very great Table 4. Event incidence estimate (IE) Estimate Incidence estimate IE 1 never 2 very rarely 3 rarely 4 often 5 very often An interval scale from 1 to 5 is used for the estimates [8] and [19]. Probability that a problem or risk event will arise is estimated by means of Table 2. In order to estimate the consequences of a problem or risk event, Table 3 is used. In [8] the risk is defined only by estimating the probability of a risk event arising and the estimated consequences. The paper deals with project management of cyclically recurrent projects, so experience derived from similar past projects can be used for estimating the incidence probability of a risk event. Table 4 is used for estimating the incidence of a problem or risk event. RF - risk factor for the problem identified is calculated by: RF = EP x CE x IE EP - probability that a problem or risk event will arise, CE - evaluation of consequences if a problem or risk event arises, IE - evaluation of incidence of a problem or risk event arising. If the calculated risk factor RF < 60, the risk is considered normal; no measures need to be prepared in advance. If RF > 60, the risk is high and measures need to be prepared in advance. The threshold value of 60 has been set on the basis of the Paret principle [20]: 20% of risks (high-risk-level activities) can cause 80% of problems or damage. Risk management means definition of measures and responsibilities for risk prevention, and signals that warn us when a risky event might occur. If the risk factor (RF) reaches the critical value (60), it is necessary to pay special attention to the problem. An additional analysis of possible sources of problems is made, and suitable prevention or corrective measures are predicted. A table of critical success factors also has to contain the so-called signals, i.e. events signaling a new problem to responsible operators and thus allowing them to trigger a suitable measure(s). Project manager, project team and operators of activities are responsible for the implementation of measures. Project team forwards the finished proposal of a project plan to the contracting authority (company management or project board), which issues a decision on the confirmation of the baseline project plan, which consists a "copy" of project plan proposal, which does not change during implementation and monitoring of the project - it serves as a reference value for an analysis of deviations of actual project course from the planned course. Change of the baseline project plan (elaboration of a new baseline project plan) must be confirmed by the contracting body. 1.4.2.3 Implementation and Monitoring of the Project Project manager (via the project management office) takes care of activity plan implementation. Data on activities that have to start at a specified time are sent to team members (according to the responsibility assignment matrix) and thus to the competent organization units (included in the project OBS). Heads of these units take care of the elaboration of operative activity implementation plan within the planned date of start and end of activities, and for the elaboration of required documentation. Suitable system- and operating instructions are used for the implementation of activities. Project manager is responsible for actual information on project status, i.e. periodical information retrieval on realization of activities. The project team members from individual organizational units are responsible for on-time actual data acquisition on activity realization. Project manager and project team make a deviation analysis of the current project status in comparison with the basic project plan; they analyze reasons for deviations and search for solutions to continue the project. PMO helps the project manager during project updating and deviation analysis. PMO performs a simulation of possible scenara, and on the basis of these the project manager suggests corrective measures. Problems that cannot be solved by the project team, are sent (together with a proposed solution) to the project board. Project manager documents all measures adopted, including data on holders of their activities and results achieved. Measures that influence other projects, always have to be analyzed by the PMO and confirmed by the project board. 1.4.2.4 Completion of the Project After the project has been completed, the project manager and project team members perform project evaluation, which includes: analysis of objectives achieved, deviations of time, resources, costs, risk analysis and important conclusions for future projects. The project board confirms the project evaluation. Project is completed when a total project dossier has been elaborated; it comprises full documentation on project planning and management, as well as technical documentation on project deliverables (see Figure 6). All these documents should be forwarded to the project management office for archiving. After the project dossier has been archived, the contracting body discharges the project manager and dissolves the project team. 2 CASE STUDY Implementation of project management of orders in real life is presented in a case of a company which is a development supplier of components for automotive industry. Four groups of products are the most important in its production programme: gearshift mechanism, hand brake, pedal component and engine bonnet pivot. As a development supplier, the company participates in a development project already in a new car concept, and it cooperates with the car producer at least three years before the production starts. By selecting a supplier, the car producer makes an important decision, because the supplier should be a long-term reliable partner; on the other hand, the supplier is in a risky position, as it is not known in advance whether a particular car model will be a market success. In 2004, the company management decided to introduce project management as a mode of company operation. They did it in four steps: Step 1: Training of staff for project management. Step 2: Organization and information changes. Step 3: Creation of system and operational guidelines. Step 4: Implementation of test project management of orders (As-Is / To-Be process). 2.1. Training of Project Management Staff The company management found that for introduction of project management into the company, the employees do not have the required knowledge. In collaboration with the Centre of excellence for modern automation technologies on the Faculty of Mechanical Engineering in Ljubljana several seminars and workshops have been organized, where the employees obtained the required knowledge on project management, teamwork, creativity, communications and concurrent engineering. The seminar participants tested their newly obtained knowledge in solving actual problems in their company. 2.2. Organization and Information Setup In the past, the company was organized according to the functional principle. Based on an analysis of a suitable company organizational form, the company management selected a balanced matrix company organization. The decision was based on the fact that project decision-making is equally divided between the project manager (regarding project management and achievement of goals) and heads of company functional units (for carrying out project activities and ensuring product quality). A product and service project board was appointed, managed by the company executive director and consisting of project managers and functional unit heads. A PMO was established for organizational and technical project management support. It was managed by the project management assistant to the executive director and it consisted of project management administrator, project control analyst, administrator and all professional project managers. Fig. 13. Car pedal component MS Project software was selected as a key tool for project management IT support. It was used together with MS Office software (Excel, Outlook), which will have to be linked with ERP and PLM system in the future. A question arises, which MS Project functions can be done by ERP system, and which tasks and project management processes should still be managed by MS Project. The implementation of web version of MS Project Server will also be analysed. A project management portal was established on the company's intranet; all project participants can obtain the project-related data on that site. 2.3. Creation of System- and Operational Guidelines Company management organized the creation of system- and operational guidelines. Project team, responsible for project management implementation in the company, made project management rules, where project management system was defined, as well as a procedure for project planning and management, and the content of a project dossier. The project management rules were adjusted to the company quality management rules. As an aid to project managers and project team members, a project management handbook was made, which contained practical guidelines and templates of all documents appearing in folders and project dossier. For execution of individual processes (bid, product and process development and validation, test manufacturing) operational guidelines have been used that had already been made for the company quality management system, so they have been just harmonized with the project management rules. 2.4. Implementation of Test Project Management of Orders Company management selected a product and process development order of a car pedal component (Figure 13) as a test project during the introduction of project management of orders. Contract for that project had already been signed; this was therefore an implementation project of an order. Project team was appointed for the implementation of the project; its members were representatives from all the company functional units, and a senior project manager was elected as the project manager. The project team carried out the project planning and management process in accordance with the procedures defined in chapter 2.4. The implementation project plan of the car pedal component order was carried out in four steps: • Definition of project objectives. • Project implementation plan. • Project implementation and monitoring of the project. • Completion of the project. 2.4.1 Definition of Project Objectives In order to define the project objective, the project team carried out two creativity workshops. During the first workshop the team members learnt about their tasks, competences and responsibilities, and they thoroughly studied the tender documentation and subject of the contract. During the second workshop the team members defined project objectives, suitable strategies, scope of the project, global risks, impact factors and identified the project participants. 2.4.2 Project Implementation Plan According to the plan of introduction of project management, the company management decided to create two project implementation plans for product order: • Using the existing way of order process implementation (As-Is) • Using the project-management-of-orders system, extended with concurrent engineering elements (To-Be). On the basis of the project definition, the project team made a project implementation plan in several creativity workshops. Project team members first made the project WBS structure (Figure 14). For individual project phases they defined tasks, subtasks and work packages as shown in Figure 9; they also defined the required project activities. Altogether 340 activities were defined. During the definition of implementation step activities and project monitoring, all processes, methods and procedures, defined by the APQP methodology for automotive industry, were precisely reviewed [21]. Qualification of product and process Serial production and project completion Fig.14. WBS for car pedal component bû a