DoesLocationReallyMatter?TheInfluenceof the fdi LocationonEnterpriseCompetitiveness: TheEvidencefromPolishEnterprises MałgorzataSzałucka NicolausCopernicusUniversity,Poland m.szalucka@umk.pl A company’s competitiveness depends on the linkages between its re- sourcesandcapabilitiesandlocation-specificfactorswherethecompany runsitsactivities.Companiescombinetheadvantagesofparticulargeo- graphiclocationswiththeirresourcesandcapabilitiestoenhanceexisting anddevelopnewcompetitiveadvantages.Theaimofthispaperistoeval- uatetheimpactofinternationaloperationsintheformofforeigndirectin- vestmentsonthecompetitivenessoftheinvestingcompaniesaswellasto identifyareasofgreatestbenefitsderivedfrominternationalinvolvement basedonthelocationoftheirforeignaffiliates.Thepaperpresentsresults ofafieldsurveycarriedoutin2012throughdirectinterviewsamongPol- ishcompanies–foreigndirectinvestors.Theresearchresultsrevealedthat theforeignactivitiesofPolishenterpriseshaveapositiveinfluenceontheir competitiveness;however,thefdiimpactisnotsoclearasitwasexpected. Theempiricalfindingsalsoprovedthatthelocationoftheirforeignaffili- atesdidnotinfluencesignificantlythescaleandnatureofbenefitsfromin- ternationalactivitiesintermsoftheChi-squareanalysisapplied.However, weobservesometendencies,basedontheimpactindex,indicatingsome dependenciesbetweenthelocationofforeignaffiliatesandthefieldsofthe fdiimpactindentifiedinthecompetitivepotentialofinvestingcompa- nies. Key Words:foreigndirectinvestment,locationadvantage, competitiveness,developedcountries,developingcountries jel Classification: f21,f23 Introduction Internationalexpansionhasreceivedalotofattentionfrominternational businessresearchinrecentdecades.Rapidglobalisationofeconomicac- tivitieshasgreatlyexpandedtheopportunitiesforcompanydevelopment andgrowth.Thisisillustratedbytheexperienceofmultinationalenter- prises(mnes).mnebusinesspracticesconfirmthatgloballydispersed ManagingGlobalTransitions13(2):125–149 126 Małgorzata Szałucka valueaddingactivitiesmayprovidethecompanywithacompetitivead- vantagenotavailableinthehomecountryorinasinglecountry,andsub- sequentlysignificantlyincreasethecompany’scompetitiveness.Itmakes the decision to go abroad one of the most critical strategic decisions (WindandPerlmutter1977;Hill,Hwang,andChanKim1990;Agarwal andRamaswami1992). Themneactivityintheformofforeigndirectinvestment(fdi)has registeredrapidgrowthoverthepastthreedecades.Thistrendreflects themajorimportanceoffdiinbuildingandenhancingacompany’s competitiveness.fdiofferscompaniestheopportunitytofullyexploit thebenefitsofinternationalisation,suchasgainingaccesstonewcus- tomers,spreadingbusinessriskacrossawidermarketbase,obtaining accesstovaluablenaturalresources,achievinglowercostsorexploiting better-possessedresource.Boththeorydevelopmentandempiricalstud- iesstronglysupportapositiverelationshipbetweenfdiandcompeti- tivenessofthecompany.However,mostofthemhavefocusedondefining andinvestigatingmotivesandthefundamentalfactorsthatdrivefdibe- haviour.Therearenotmanyempiricalstudiesthatdirectlyinvestigatethe fdiimpactonthefirm’scompetitiveness,illustratingareaswheretheim- pactwasidentifiedasaresultoftheinvestmentsmadeabroad(Dunning 1996;DunningandMcKaig-Berliner2002;Szałucka2008;2009;2010; 2014;GibbandSzałucka2012).Weassumethattheimpactareaswillvary dependingonthelocationofforeignaffiliates. Mostoftheempiricalstudiesonmneshavefocusedonlargeandma- turecorporationsfromWesterncountriesandJapan.mnesfromCen- tralandEasternEuropehave attractedlimitedattentionof empirical researchers, mostly due to its quantity, scale and relatively short his- tory(SvetličičandRojec1994;Andreff2002;Stare2002;Svetličičand Jaklič2003;AntalóczyandÉltető2003;BohataandZeplinerova2003; RosatiandWilinski2003;Varblane,Reiljan,andRoolaht2003;Kalotay 2004;2005;2008;Karpińska-MizielińskaandSmuga2007;Rugraff2010; Karaszewski2009;Gorynia et al.2013; Karaszewskiet al.2014).Pol- ishcompaniesdoingbusinessabroadintheformoffdiarestillare- centphenomenon.However,theirinterestinforeignmarketsisgrowing steadily,andisreflectedinasignificantincreaseinPolishoutwardfdi fromtheperspectiveofflowsandstocks. Theprincipalobjectiveofthispaperistoempiricallyinvestigatethe impact offdiby Polishmneson their competitiveness as well as to identifythoseareasthatbenefitmostfromtheinternationalisationof ManagingGlobalTransitions DoesLocationReallyMatter? 127 economicactivityintheformoffdi,dependingonthelocationoftheir affiliates.Thepaperpresentssomeoftheresultsofafieldsurveyof64Pol- ishcompaniesinvestingabroadviafdi.Itproceedsasfollows.Itbegins withabriefdiscussionofthetheoreticalapproachtofdianditslocation. Next,theauthorspresenttheempiricalmethodologyandresultsofre- searchcarriedoutin2012amongPolishcompaniesinvestingabroad.The researchfocusesondifferencesinthefdiimpactonthefirm’scompeti- tivepotentialbetweencompanieslocatingtheirforeignaffiliatesmainly indevelopedcountriesandthosewiththemajorityofaffiliatesindevel- opingcountries.Thepaperattemptstoidentifytherelativeimpactofthe fdilocationonthecompetitivenessofinvestors. LocationAdvantages:TheTheoreticalFramework Inordertobetterunderstandtherelationbetweenfdilocationandthe competitivenessofmneswehavetorefertotheconceptoflocationad- vantages.Theinteractionbetweenlocationadvantagesandthecompeti- tivenessofmneshasbeenwidelydiscussedinacademicliterature.Due tothecomplexnatureoflocationadvantages,theymaybeanalysedfrom differentconceptualperspectives.Mostexplanationsofthelocationad- vantagearebasedbothonconventionalinternationaltradetheoryand fditheory(Rugman1980;RugmanandVerbeke2001;Dunning1993; Misala2003;Rymarczyk2010).Thetheoreticalbasefortherelationbe- tweenlocationandthecompetitivenesscanalsobefoundinthenew economicgeography(Krugman1991;2000;Clark,Feldman,andGerther 2000;Scott2000).However,itistheconventionaltradetheorythatfor- mulatesthefirstframeworkforlocationadvantagesbyintroducingthe conceptoftheabsoluteadvantagebyAdamSmithextendedintothecom- parativeadvantageintheRicardianmodel.Theissueisdiscussedfurther intheHeckscher-Ohlinmodel. RugmanandVerbeke(2001)emphasisetheneedtodistinguishdif- ferentconceptualperspectivesofanalysinglocationadvantagesbecause theycanvarysignificantlyfromeachother.Theywrite‘thedistinction (betweentradeandfdi)iscriticalbecausethelocationadvantagesin- strumentaltoexportsorimportsmaybeverydifferentfromthelocation advantagesconducivetooutwardorinwardfdi.’Thispaperprovides atheoreticalapproachtotheissuefromtheperspectiveoffditheory, explainingthelocationadvantageinrelationtotheforeignactivitiesof multinationalenterprises. Theeconomicparadigmoftheactivitiesofmneshaslongandexten- Volume13·Number2·Summer2015 128 Małgorzata Szałucka sivehistory.Anumberoftheorieshavebeenformulatedtoexplainthe phenomenonoffdiandtheactivitiesofmnes.Authorsproposingwide explanationsoffdiincludeHymer(1960),Kindleberger(1969),Vernon (1966),BuckleyandCasson(1976)andRugman(1980).However,they wereperceivedasfragmentaryandnotcapableoffullyexplainingboth thelocationofforeignactivitiesofmnesandtheownershipandor- ganisationofthoseactivities.Theeclectictheoryofinternationalpro- ductionpresentedbyDunning(1977)andalsoknownasoliparadigm (anabbreviationfromownership,location,internalisation),hasbecome thedominantanalyticalframeworkforexplainingtheforeignactivities ofmnesoverthelastthreedecades.Theoliparadigmbuildsonthe achievementsofpre-existingfditheories(thetheoryofmonopolistic advantages,thelocationtheoryandtheinternalisationtheory),attempt- ingtoformulateacomprehensiveexplanationoftheinternationalexpan- sionpatternofenterprises(Dunning1977;1988;1993;2000). Thetheoryformulatesthreeconditionsthatmustbesatisfiedifthe companyistoengageinoperationsintheoverseasmarketintheformof fdi(firstlytheinvestingcompanymustpossessadvantagesspecifictothe ownershipwhichcanbeexploitonforeignmarkets;secondly,itshould bemorebeneficialforthecompanytomakeuseoftheownership-specific advantagesaspartofitsownactivitiesratherthantosellorleasethemto othercompanies;finally,theremustbeatleastsomelocation-specificad- vantagesinaforeignlocationtoattractthecompanytoservethemarket withtheinvestmentmode).Thefulfilmentofallconditionsdetermines theownership-specific,internalisationandlocation-specificadvantages arisingfromforeignproductionwhichallsimultaneouslycontributeto thecompetitiveadvantageofthecompany. Theoliparadigmdirectlyreferstolocationasasourceofcompeti- tivenessandindicatesanessentialroleoflocationadvantagesinthepro- cessofmakingfdiandstrengtheningthecompetitivenessoftheinvest- ingcompany.Theabilityoftheinvestingcompanytoexploitlocationas- setsofaforeignmarketgivesthecompanyanopportunitytobetterde- ployandprotecttheownership-specificadvantagesontheonehand,on theotheritalsoenablesthecompanytodevelopnewownership-specific advantagesbasedondifferenthostcountrylocationassets. Theanalysisoftheacademicliteratureonlocationadvantagesatthe individualcompanylevelindicatesthatthelocationadvantageisaresult ofthecompany’saccesstovariousfactorendowmentsandcapabilities spatiallydistributedwithintheworldeconomies(Dunning1993;Rug- ManagingGlobalTransitions DoesLocationReallyMatter? 129 man1980;Porter1990;Misala2003;Zorska2007).Thestatementdi- rectlyreferstolocation-relatedtheoriesthatseektoexplainthelocation ofvalue-addedactivitiesandtherelationshipbetweenthespatialdimen- sionandthecompetitivenessoftheinvestingcompany.Thetheoriesas- sumethatthereisageographicaldiversificationofthespatialdistribution offactorendowmentsandcapabilities.Someofthemmightbespecificto aparticularlocationinoriginandcanonlybedeployedbyapresencein aforeignlocation.Wecanconcludethatthelocationadvantageoccursif thelocation(ahomeorhostcountry)iswellendowedwithfactorsand capabilities,particularlyvaluableforthecompany,whichcannotbeeas- ilymovedanddeployedinanotherlocation.Theadvantageisbasednot onlyonRicardiantypeendowmentssuchaslabour,landorcapital,but alsoonnetworks,marketstructures,demandconditionsandinstitutional factorssuchasthelegal,politicalandculturalenvironment.Theimpor- tanceofparticularresourcesandcapabilitieslocatedinthehostcountry variesinaccordancewithchangingconditionsoftheglobaleconomy.In thiscontext,Dunning(1998)currentlystressesthecriticalroleofknowl- edgeasa‘keywealthcreatingasset,’whilePorter(2000)emphasisesthe growingimportanceofspatialclusteringandnetworklinkages.Notall resourcesandcapabilitieslocatedinthehostcountrywillcreatealoca- tionadvantage.Attheindividualcompanylevel,wediscussonlythose location-specificfactorsandcapabilitiesthattrulycontributetothecom- petitiveadvantageofacompany. Theforegoingconsiderationsmightleadustotwoimportantconclu- sions.Firstly,thelocationadvantageisassignedtoaparticularlocation anditsuniquenessstemsfromtheimmobilityofcertainfactorsandca- pabilitieslocatedthere.Porter(1998)arguesthatanythingthatcanbe movedorsourcedfromadistancecannotbelongeracompetitiveadvan- tage.Consequently,weshouldseeksourcesoflocationadvantagesinim- mobile,naturalorcreatedfactorsandcapabilitiescharacterisedbycausal ambiguity,socialcomplexityanduniquehistoricalconditionswhichcan bedeployedprimarilybyapresenceinaforeignlocation(Barney1991). Secondly,locationadvantagesmaybedifferentforeachcompany,and whatcancontributetothelocationadvantageforonecompanymaybe unattractiveandunimportanttoanother.Theyaresubjectiveandvary betweencompaniesbecausetheydependoncharacteristicsofcompany’s strategicobjectivesandownership-specificadvantages.Thus,theattrac- tivenessofalocation(ofahostcountry)variesfromonecompanyto another.Thelocationpreferencesofforeigndirectinvestorsandcor- Volume13·Number2·Summer2015 130 Małgorzata Szałucka respondingcriteriafortheoverallattractivenessofvariousgeographic locationsaredefinedbythemotivesinfluencinginternationalexpan- sionthataredirectlyrelatedwiththecompany’sstrategicobjectivesand ownership-specificassets(Baumann1977;DanielsandRadebaugh1989; Dunning1993;ShenkarandLuo2004).Itallowsustoconcludethatthe locationadvantage(atthelevelofthecompany)willbedeterminednot onlybyfactorendowmentsofferedbythelocation(externalvariables) butalsobytheinvestingcompany’sresourcesandcapabilities(internal variables)thatarereflectedinitsownership-specificadvantages. Ownership-specific advantages originally defined by Hymer (1960) playanessentialroleinexplainingwhyfirmsengageininternational operations.Theyareaprerequisiteforfditotakeplace,butnotasuf- ficientcondition(Dunning 1993).However,thispreconditionhasbe- comelessobviousnowadays,inthecontextoffdifromemergingmar- keteconomies(MoonandRoehl2001).Ownership-specificadvantages areusuallyrepresentedbysuchelementsasproductdifferentiationabil- ity,marketing,logisticandmanagementskills,trademarksandbrand names,accesstorawmaterials,economiesofscale,accesstocapital,tech- nology,patents,etc.,whichareunavailabletoothercompaniesanddiffi- culttoimitate.Recently,theliteraturealsoincludesbusinessrelationships andnetworkswithinacompanyandbetweencompaniesasanessential firm-specificfactorthatcanleadcompaniestosuperiorperformancein foreignmarkets(JohansonandVahlne2009).Theymaybecrucialin thecaseofcountry-specificfactorslocatedinthehostcountry,under thecontrolofhostcountryfirmsandasaresultnotfreelyaccessible.In thiscase,thedevelopmentofarelationshipwiththosecompaniesisof- tenapreconditiontoobtainingaccesstothedesiredfactorendowments (Hennart2009). Itaki(1991)emphasisesownership-specificandlocation-specificad- vantagesinseparabilityandarguesthattheyaresimultaneouslydeter- mined.Ontheonehand,ownership-specificadvantagesmustbecom- binedwithsuitablelocationfactorsinthehostcountryandtheyinfluence thelocationdecision.Ontheotherhand,thesameownership-specific advantagesareaffectedbylocationfactors.Consequently,fdicreatesan optionnotonlyforexploitingandprotectingexistingownership-specific advantages,butalsofordevelopingnewonesbycombiningthecom- pany’sresourcesandcapabilitieswithadvantagesofthoselocationswhere affiliatesareestablished. Therelationshipbetweenownership-specificadvantagesandlocation- ManagingGlobalTransitions DoesLocationReallyMatter? 131 specificadvantagesisalsobroadlyillustratedbytheconceptofthedia- mondofcompetitiveadvantagesuggestedbyPorter(1990)andlaterde- velopedbyRugmanandD’Cruz(1993)intothe‘double’diamondofcom- petitiveadvantage.Portersuggestsinhisworkthatthecompany’scom- petitiveadvantageisdeterminedbytheeconomicenvironmentinwhich itisembeddedanditislocation-boundresourcesthatdefinethecom- pany’sadvantageovercompetitors. Inthispaperwearguethatthecompetivenessofthecompanyiscre- atedandshapedbyamyriadofcountry-andfirm-specificfactorswhich findtheirreflectioninacompany’scompetitivepotential.Thecompet- itivepotentialisafundamentalfactordeterminingtheabilitytoobtain andstrengthenthecompetitiveadvantage.Itiscreatedbyresourcescon- trolledbythecompanywhichenableittocompeteeffectivelyinthemar- ketplace(Szałucka2009).Theadvantage-generatingresourceshavebeen widelydescribedintheresource-basedviewliteraturewhichfocusesat- tentiononresourcesendowmentsofthefirmasafactorexplainingper- formanceheterogeneityatthefirmlevel(Peteraf1993;Grant1991;Barney 1991;Hall1992;AmitandSchoemaker1993).Thecompetitivepotentialis deeplyembeddedintheeconomicenvironmentwhichnotonlyshapes itbyverifyingthevalueoftheparticularresourcesfromtheperspective ofmarketbutalsobybeingthesourceofnewresources.Inthiscontext, fdiwithitsinternaltransfersofresourcesbetweenunitsintheorgani- sationhasmergedasatoolenablingbetterexploitationandprotection ofresourcesalreadycontrolledbythecompanyontheonehand.Onthe otherhand,fdiallowstoobtainanddevelopnewresourcesbasedon variouslocationendowmentsofferedbyforeignmarkets.Thecompanies enteringforeignmarketsviafdigainaccesstoalargeanddiversere- sourcepoollocatedinthehostcountrieswhichcanbetransformedby obtaining,developing,combining,andleveragingintothecompetitive advantage. Tosummarise,thegeographicaldistributionofvalue-addedactivities determinesthescaleandthenatureofthebenefitsthataccruefromin- ternationalexpansioninthefdiform.Thetheoreticalapproachallows ustoassumethatifalloliconditionsaresatisfied,regardlessofthelo- cationoftheaffiliate,theoreticallytheforeigninvolvementshouldcon- tributetocompetitiveadvantage.However,becausetherearesignificant differencesinlocation-specificassetsofferedbyvarioushostcountries, wecanassumethattherearedifferencesinthefieldsofthefdiimpact andthenatureofbenefitsderivedfromaffiliateslocatedthere. Volume13·Number2·Summer2015 132 Małgorzata Szałucka Inthepaperwedecidedtogroupcountriesbasedonsharedfeatures ofnoteintotwocategories–developinganddevelopedcountries.Weas- sumethatthebenefitsfrominternationalisationmaybedifferentinthe caseofthesetwocategoriesofcountries,duetotheirspecific,structural conditionsandtheirdistinguishingfeatures.Keyfeaturesofdeveloped anddevelopingcountriesdifferintermsofgrowthrateandprospectsfor marketsexpansion,needsofcustomers,levelofincome,economicde- velopment,labourproductivity,technologylevel,competitionintensity, marketstructure,infrastructureetc. Basedonthediscussionabove,thefollowinghypothesisissuggested: h1 There are significant differences in the fields of the fdi impact on competitivepotentialoftheinvestingcompanydependingonthe fdi location. Methodology Theresearchwascarriedoutin2012amongPolishcompaniesthathadal- readyestablisheddirectinvestmentactivityabroad.Theresearchcovered thegroupofcompaniesheadquarteredwithintheRepublicofPoland withoperationsabroadintheformoffdi.Thedatabasedevelopedbythe researchteamincluded622companies.Anon-randomsamplingmethod wasappliedwhichlimitedtheextenttowhichfindingscanbestatistically representative.Additionally,asmallsamplesizewasalimitationofthe study.Therefore,thefindingscannotbegeneralisedtotheentirepopula- tionandwecantestthehypothesisonlyintermsofinitialindications. Themainresearchwascarriedoutusingdirectinterviewsconducted byprofessionalinterviewersfromPentorResearchInternationalsawho usedastandardisedquestionnairedevelopedbytheresearchteam.In mostcases,theinformationwasreceivedfromfinancemanagerswithin thecompaniessurveyed.Thedirectinterviewquestionnaire,referringto thepartoftheresearchpresentedinthispaper,containedonlyclosed questionsallowingcompaniestoaddtheirownresponses.Duringthe analysisoftheresearchresults,thenumberofrespondentsthathadan- sweredaspecificquestionwasalwaystakenasthebasisforanycalcula- tions. WeusedfrequenciesandtheChi-squaredtestofindependenceatthe significancelevelp=0.05toanalysethedata.Wherequestionsrequired therespondenttoestablishacertainhierarchybyindicatinghisevalua- tionbasedontheimpactcriterion,weappliedalsotheimpactindexin thefollowingform: ManagingGlobalTransitions DoesLocationReallyMatter? 133 table1 NumberandStructureofCompaniesSurveyedandfdiProjectsbyLocation Location () () () () Developingcountries  .  . Developedcountry  .  . Developed&developingcountries – –  . Mainlyprojectsindevelopingcountries – –  . Mainlyprojectsindevelopedcountries – –  . Parityofprojectsindevelopinganddevelopedcountries – –  . Total   * * notes Columnheadingsareasfollows:()numberofprojects,()percentageoftotal projects,()numberofcompanies,()percentageoftotalcompanies.*Theresultsdo notadduptobecausetwodifferentcategoriesofrespondentsarepresentedina singletable. W = k i=1 n 1 w i k·N ,( 1 ) whereWistheimpactindex,iistheevaluationindex,n i isthenumberof indicationsofafactorinthei-position;kisamaximummarkonthescale rangingfrom1to k(indicatingtheorderoffactorsmeantgivingthem marksinthereverseorder), Nisthenumberofrespondentswhohave answeredthisquestion,andw i istheevaluationreflectingthepositionof theifactor. Overall64correctlycompletedquestionnaireswerereceived,repre- sentinganoverallreturnrateof10.3. Outof64Polishcompaniesparticipatedinthesurvey51ofthemhad locatedthemajorityoftheirprojectsindevelopingcountries(32outof 63).125companiesundertookfdiindevelopingcountriesonly.Thede- velopedcountriesasafdilocationpredominatedinthecaseof30com- paniessurveyed(48).22companieslocatedtheirfdiprojectsonlyin developedcountries(table1). Thecorrectlycompletedquestionnairesrepresentedcompaniesen- gagedinatotalof290fdiprojects.147outof290fdiprojectswere locatedindevelopingcountries(51),andtheremaining143indevel- opedcountries(table1).Respondentstendedtolocatetheirinvestment projectsrelativelyclosetothehomemarket.Europewastheprimarylo- cationforthesurveyedcompanies,wheretheylocated95oftheiraf- filiates(figure1).ThecompanieschosemainlyEuropeanUnionmem- bercountries(67).OtherCentralandEasternEuropeancountrieswere Volume13·Number2·Summer2015 134 Małgorzata Szałucka eu-15countries 45 OtherCentralandEasternEuropeancountries 23 eu-12countries 22 OtherWesternEuropeancountries 5 Othercountriesintheworld 5 figure1 fdiProjectsSurveyedbytheGeographicalZones anotherpopularchoiceforlocatingfdiprojects.Thisgroupofcoun- trieswashosttoalmost23oftheprojectsreportedinthesurvey.The countriesthatwerechosenmostfrequentlyamongthedevelopedcoun- trieswereGermany(53projects),followedbyFrance(33)andSwitzerland (10).AmongthedevelopingcountriesRussiapredominated(30projects), followedbytheCzechRepublic(29),Ukraine(24)andSlovakia(12). ResearchResults In48ofthesurveyedcompanieswiththemajorityofprojectslocated indevelopingcountriesfdicontributedtoimprovingtheircompetitive potential,whereasforcompanieswithprojectspredominantlylocatedin developedcountriesthefigurewas43(table2).Positivechangesinden- tifiedbybothgroupsofrespondentsweremainlyofamoderatenature. Only7ofinvestorsengaginginfdilocatedmainlyindevelopedcoun- triesdeclaredsignificantpositivechangeintheircompetitivepotential relativetomajorcompetitorsonthedomesticmarket.Theinvestorswith themajorityofprojectsinthedevelopingcountriesseemtobenefithighly fromfdimoreoftenthantheothers(19).However,allinvestors,irre- spectiveofthefdilocation,mostfrequentlydidnotobserveanychanges inpotentialrelativetotheirmaincompetitors(52inthecaseofcompa- niesinvestingprincipallyindevelopingcountriesvs.57inthecaseof thoseinvestingpredominantlyindevelopedcountries).Inaddition,none ofthecompaniessurveyedidentifiedanydeteriorationintheirpotential. Smalldifferencesinpercentagesbetweenthetwogroupsofrespondents areconfirmedbytheChi-squaredtest(χ 2 =0.156,df =1,p=0.05).The impactoffdidoesnotvarysignificantlybetweenthetwocategoriesof companies.Thisconfirmsthegeneralassumptionthatifthehostcoun- tryselectionprocessisoptimalandthecompanycorrectlycombinedits ownership-specificadvantageswithlocationassets,thelocationsselected shouldcontributetothecompetitiveadvantageofthecompaniesirre- spectiveoftheirgeographicaldistribution. Inthecaseoftheimpactoffdionthecompetitivepotentialrelative ManagingGlobalTransitions DoesLocationReallyMatter? 135 table2 TheImpactoftheSurveyedCompanies’ForeignDirectInvestmentonTheir CompetitivePotentialRelativetoMajorCompetitorsontheDomestic MarketbyfdiLocation() Amajorityofaffiliates () () () inthedevelopingcountries . . . inthedevelopedcountries . . . notes Columnheadingsareasfollows:()significantimprovement,()moderateim- provement,()nochange. table3 TheImpactoftheSurveyedCompanies’ForeignDirectInvestmentonTheir CompetitivePotentialRelativetoMajorCompetitorsontheForeignMarket byfdiLocation() Amajorityofaffiliates () () () () inthedevelopingcountries . . . . inthedevelopedcountries . . . . notes Columnheadingsareasfollows:()significantimprovement,()moderateim- provement,()nochange,()moderatedeterioration. tothemaincompetitorsoperatingonforeignmarkets,amoresignifi- cantdifferencewasidentifiedbetweenthetwocategoriesofcompanies surveyed(table3).Thepercentagestatisticspointtoamoreexplicitrela- tionshipbetweenchangesincompetitivepotentialandthelocationofaf- filiates.Thoserespondentswithaffiliatesmainlyindevelopingcountries morefrequentlyidentifiedpositivechangesinthecompetitivepotential relativetomajorcompetitorsinforeignmarketsthanthosethatoperate primarilyindevelopedcountries.Almost68oftheformergroupevalu- atedthechangesintheirpotentialaspositiveand23ofthemdescribed theimprovementassignificant.Incontrast,companiesthatoptedforaf- filiatesindevelopedcountriesseemedtorecogniselowerbenefitsfrom fdi.Inonly43ofcases,apositivechangewasidentifiedandsignificant improvementwasobservedby13ofrespondents. Althoughwecanobservesomedifferencesbetweenthetwogroupsof respondentsbasedonpercentagestatistics,andhigherbenefitsseemto bedeclaredbycompanieswiththemajorityoffdiprojectslocatedinde- velopingcountries,theChi-squaredtestdidnotconfirmtheassociation (χ 2 =3.682,df =1,p=0.05).Thereisnosignificantdifferencebetween thefrequenciesinthesetwocategoriesofrespondents.Wecansaythat thechangesobservedinthecompetitivepotentialasaresultoffdiwere independentofthefdilocation. Volume13·Number2·Summer2015 136 Małgorzata Szałucka table4 fdiImpactontheCompetitivePotentialComponentsamongtheSurveyed CompaniesbyfdiLocation(TheImpactIndex)andtheResultsofthe Chi-SquaredTestofIndependenceattheSignificanceLevelp=0.05forthe ComponentsoftheCompetitivePotential Specifications () () () () Researchanddevelopment . . xx Researchanddevelopmentfacilities . . . . Knowledgeandskillsintheareaofcreating innovations . . . . Innovationsinproductsandservices . . . . Innovationsinproductionprocesses . . . . Production/services . . xx Production(service)facilities . . . . Abilitytogainadvantagesofscale . . . . Leveloftechnologicaladvancement . . . . Knowledgeandskillsintheareaoftechnology . . . . Employeecompetences . . . . Accesstolabourresources . . . . Accesstonaturalresources . . . . Accesstorawmaterialsandsemi-products/ supportingservices . . . . Knowledgeandskillsintheareaoflogistics . . . . Relationswithsuppliers . . . . Qualityassurancesystem . . . . Knowledgeandskillsintheareaofquality . . . . Salesandmarketing . . xx Accesstomarkets . . . . Understandingcustomerneedsandpreferences . . . . Understandingcompetitorbehaviour . . . . Abilitytoensurereliabledeliveries . . . . Knowledgeandskillsintheareaofmarketing . . . . Relationswithcustomers . . . . Abilitytoquicklyrespondtomarketchanges . . . . Continuedonthenextpage Adetailedanalysisofthefdiimpactonthecompetitivepotential basedontheimpactindexrevealedsomedifferencesinbenefitsfrom ManagingGlobalTransitions DoesLocationReallyMatter? 137 table4 Continuedfromthepreviouspage Specifications () () () () Finances . . xx Equitycapital . . . . Accesstodebtcapital . . . . Costlevel . . . . Knowledgeandskillsintheareaoffinance management . . . . Degreeofriskdiversification . . . . Intangibleassets . . xx Enterprisereputation . . . . Brandofproductsandservices . . . . Intellectualpropertyrights . . . . Organisationandmanagement . . xx Enterprisesize . . . . Organisation’sculture . . . . Organisation’sstructure . . . . Knowledgeandskillsintheareaoforganisation . . . . Interpersonalrelationswithintheenterprise . . . . Abilitytoallocateresourceseffectively . . . . Abilitytocoordinateresourceseffectively . . . . Locationadvantagesresultingfromlegalnorms andeconomicconditionsforbusinessactivity . . . . Otherrelationswiththeexternalenvironment . . . . notes Columnheadingsareasfollows:()amajorityofaffiliatesinthedeveloped countries,()amajorityofaffiliatesinthedevelopingcountries,()χ 2 statistic,()χ 2 α= 0.05, s. Theimpactindexadoptsthevaluefrom−1to,whereastheindexvalue−1≤ w≤0,5 signifiesanegativeinfluence,−0,5≤ w<0signifiesmoderatenegativeinfluence,w=0 signifiesnoinfluence,0> w≥0,5signifiesmoderatepositiveinfluence,and0,5> w≥1 signifiespositiveinfluence. internationalisation,dependingonthelocationoftheaffiliates(table4). Thesefindingscorrespondtothetheoreticalapproachpresentedearlier andprovideempiricalsupportforourhypothesisconcerningdifferences intheareasofthefdiimpactoncompetitivepotentialoftheinvesting company,dependingonthefdilocation.Theresearchresultsindicated thattheaffiliateslocatedinthedevelopedcountriescontributedmostto Volume13·Number2·Summer2015 138 Małgorzata Szałucka abetterunderstandingofcustomerneedsandpreferences(0.59–the impactindex;ranked1st),ahigherlevelofknowledgeandskillsinthe areaoftechnology(0.53)andabetterunderstandingofcompetitorbe- haviour(0.52).Thefindingsarepresentedinfigure2.Strongbenefitswere alsoindentifiedinknowledgeandskillsintheareaoforganisationand marketingaswellasinaccesstomarketsandqualityassurancesystems (0.50).Allcomponentsofthecompetitivepotentialwereranked4th. fdialsocontributedsubstantiallytotheimprovementoforganisational culture,theabilitytoquicklyrespondtomarketchanges,relationswith customersandtheleveloftechnologicaladvancement.Significantdif- ferencesbetweenthetwocategoriesofrespondentsbasedontheimpact indexwerenotedprimarilyintheareaofproduction,organisationand management.Theaffiliateslocatedindevelopedcountriesincompari- sontothoselocatedindevelopingcountriescontributedrelativelymore toimprovingknowledgeandskillsintheareaoftechnology(2ndvs. 12thplaceintheranking),qualityassurancesystems(4thvs.11thplace), theleveloftechnologicaladvancement(5thvs.15thplace),theabilityto ensurereliabledeliveries(6thvs.14thplace)andknowledgeandskills intheareaoffinancemanagement(9thvs.19thplace).Furthermore, therespondentswiththemajorityoffdiprojectslocatedindeveloped countriesalsoidentifiedrelativelyhigherbenefitsfromtheirinternational operationscomparedtothoserespondentsrunningtheiraffiliatesmainly indevelopingcountriestoknowledgeandskillsdevelopmentintheareas ofmarketingandorganisation,organisationalcultureandinnovationsin productsandservices. Basedontheanalysisoftheresponses,companieswiththemajorityof fdiprojectslocatedindevelopingcountriesmanifestslightdifferences intheareasoffdiimpact(figure3).Themostpositivefdiimpactwas notedinaccesstomarkets(0.75),anelementthatwasrankedlowerbythe companiesrunninginternationaloperationsmainlyindevelopedcoun- tries(0.50,ranked4th).Understandingofcustomerneedsandprefer- encesandcompetitorbehaviourwereranked2ndand3rdrespectively. Interestingly,theaffiliateslocatedinthedevelopingcountriesledtoa relativelyhighimprovementinrespondents’knowledgeandskillsinthe areaoflogistics.Thiswasrankedanequal4thwiththeabilitytoquickly respondtomarketchangesandrelationswithcustomers(0.53).Thein- vestorsalsoevaluatedhigherthefdiimpactonthesizeofthecompany, onrelationswithsuppliersandontheabilitytogaineconomiesofscale (rankedanequal5th)whencomparedtothoserunningtheirforeignac- ManagingGlobalTransitions DoesLocationReallyMatter? 139 Understandingcustomerneedsandpreferences 0.59 Knowledgeandskillsintheareaoftechnology 0.53 Understandingcompetitorbehaviour 0.52 Qualityassurancesystem 0.50 Knowledgeandskillsintheareaofmarketing 0.50 Knowledgeandskillsintheareaoforganization 0.50 Accesstomarkets 0.50 Abilitytoquicklyrespondtomarketchanges 0.48 Leveloftechnologicaladvancement 0.48 Organization’sculture 0.48 Relationswithcustomers 0.48 Employeecompetences 0.47 Enterprisereputation 0.47 Brandofproductsandservices 0.47 Abilitytoensurereliabledeliveries 0.47 Relationswithsuppliers 0.46 Enterprisesize 0.45 Innovationsinproductsandservices 0.45 Knowledgeandskillsintheareaoflogistics 0.43 Knowledgeandskillsintheareaoffinancemanagement 0.42 Organization’sstructure 0.42 Abilitytogainadvantagesofscale 0.42 figure2 ForeignDirectInvestmentImpactontheComponentsofCompetitive PotentialamongtheSurveyedCompanieswiththeMajorityofAffiliates LocatedinDevelopedCountries(TheImpactIndex) notes The impact index adopts the value from −1to1,whereastheindexvalue −1≤ w≤ 0,5signifiesanegativeinfluence,−0,5≤ w< 0signifiesmoderatenega- tiveinfluence, w = 0signifiesnoinfluence,0> w≥ 0,5signifiesmoderatepositive influence,and0,5> w≥1signifiespositiveinfluence. tivitiesmainlyindevelopedcountries.Inaddition,higherscoreswere assignedtoimprovementsinaccesstolabourresources(ranked9th), knowledge and skills in the area of logistics and equity capital (both ranked10th).Finally,contributionstoimprovingbrandproductsandser- vicesaswellasthereputationofthecompanywerereportedirrespective ofthegeographicallocationoftheaffiliates. Although,basedontheimpactindex,wecanobservesomediffer- encesinthebenefitsfromfdi,thestatisticalanalysisdidnotconfirm thesefindings.WeusedtheChi-squaretestforindependencetodeter- minewhethertheareasoffdiimpactarerelatedtothelocationofthe affiliate.Unfortunately,theChi-squaretestdidnotrevealanysignificant differencesinthefieldsofthefdiimpactbetweenthetwocategoriesof respondents(table4).Asignificantassociationwasobservedonlyin2out Volume13·Number2·Summer2015 140 Małgorzata Szałucka Accesstomarkets 0.75 Understandingcustomerneedsandpreferences 0.67 Understandingcompetitorbehaviour 0.63 Abilitytoquicklyrespondtomarketchanges 0.53 Knowledgeandskillsintheareaoflogistics 0.53 Relationswithcustomers 0.53 Abilitytogainadvantagesofscale 0.50 Relationswithsuppliers 0.50 Enterprisesize 0.50 Brandofproductsandservices 0.47 Enterprisereputation 0.45 Knowledgeandskillsintheareaoforganization 0.45 Knowledgeandskillsintheareaofmarketing 0.45 Employeecompetences 0.44 Accesstolabourresources 0.41 Organization’sstructure 0.41 Equitycapital 0.39 Organization’sculture 0.39 Knowledgeandskillsintheareaofquality 0.39 figure3 ForeignDirectInvestmentImpactontheCompetitivePotential ComponentsamongtheSurveyedCompanieswithaMajorityofAffiliates LocatedintheDevelopingCountries(TheImpactIndex) notes The impact index adopts the value from −1to1,whereastheindexvalue −1≤ w≤ 0,5signifiesanegativeinfluence,−0,5≤ w< 0signifiesmoderatenega- tiveinfluence, w = 0signifiesnoinfluence,0> w≥ 0,5signifiesmoderatepositive influence,and0,5> w≥1signifiespositiveinfluence. of39componentsofcompetitivepotentialevaluated.Significantdiffer- encesbetweenthetwocategoriesofrespondentswereindentifiedinthe caseofaccesstomarkets(χ 2 =4.133,df =1,p=0.05)andknowledgeand skillsintheareaoffinancemanagement(χ 2 =4.778, df =1,p =0.05). Theaffiliateslocatedindevelopedcountries,whencomparedtothose locatedindevelopingcountriesmadeasignificantlyhighercontribution toimprovingknowledgeandskillsintheareaoffinancemanagement, whereastheaffiliateslocatedindevelopingcountriescontributedsignif- icantlymoretoincreasingmarketaccess. DiscussionandConclusions Afirm’sinternationalcompetitivenessisacomplexphenomenonwhichis shapedbybothfirm-leveladvantagesandcountry-leveladvantages.This suggeststhedirectlinkbetweengeographiclocationandthecompetitive advantageofthefirm.Aninternationalactivityviafdigivesthecom- ManagingGlobalTransitions DoesLocationReallyMatter? 141 paniesthepossibilityofexploitingadvantage-generatingassetsfromva- rietyoflocationsaroundtheworld.Resourcesandthecompetitivepo- tentialdirectlylinkedtothemseemtoplayanessentialroleincreating andmaintainingthecompetitiveadvantage.Bothelementsareshaped andcreatedbytheenvironment,whichshiftsthecentralfocustoloca- tion.Thereisnodoubtthatwidelyunderstoodlocationassetsassistthe internationalcompetitivenessofthecompanies.Whatseemstobepar- ticularlyimportantaretheselocationassetswhicharelocation-bound, wealthcreatinganddeeplyembeddedintheeconomic,culturalandin- stitutionalenvironmentsofthehostcountry. ThefindingsreportedinthisresearchindicatethatfdimadebyPolish investorscontributedtotheircompetitiveness.Nevertheless,theimpact isnotasexplicitasweexpected.Furthermore,theresearchresultsproved thatthelocationoftheirforeignaffiliatesdidnotsignificantlyinfluence thescaleandthenatureofthebenefitsfrominternationalactivitiesbased ontheChi-squareanalysisapplied.However,wecanobservesometen- denciesbasedonthepercentagestatisticsthatsuggestthepresenceof somedependenciesrelatedtothefdilocation. Accordingtotheresearchresultsbasedonthepercentagestatistics, thefdiprojectsundertakenbythesurveyedcompaniesimprovedtheir competitivepotential,howevertheimpactwasratherlow.Infact,wecan saythatinmanycasesfdiprojectscontributedtomaintainingthecom- petitivepotential,whichmayprovearelativelyloweffectivenessoffdi asatoolfordevelopingthecompany’scompetitiveness.However,itmust benotedthatmaintainingthestatusquoinrelationtothecompetition thesedaysshouldalsoberecognisedasasuccess. Ourfindingsalsosuggestthattherewerenostatisticallysignificant differencesinthefdiimpactasaresultofthelocationoftheaffiliates. Alllocations,nomatterwhetherdevelopedordevelopingcountries,con- tributetothecompetitiveadvantageinarelativelysamescale.However, basedonthepercentageanalysis,wecanobserveaslightlyhigherpos- itiveimpactinthecaseofcompaniesthatdecidedtolocatetheiraffil- iatespredominantlyindevelopingcountries.Theexplanationforthese findingsshouldbesoughtinthenatureofcompetitiveadvantagesrepre- sentedbyPolishmnesandthegeographicaldistributionoftheirfdiin developingcountries.Anin-depthanalysisofthefdiprojectsindevel- opingcountriesrevealsthatnearly90ofthemwerelocatedinCentral andEasternEurope,wherePolishmnesprobablycanbuildacompet- itiveadvantagemoreeffectivelythanintheWesternEuropeanmarkets Volume13·Number2·Summer2015 142 Małgorzata Szałucka thatconstitutedthebulkofthecategoryofdevelopedcountries.Therea- sonforthisisthenatureoftheownership-specificadvantagesofPolish companies,whicharebasedtoalargeextentonhomecountryadvan- tagesandareperceivedtobemoreappropriatetoCentralandEastern EuropeanmarketsthanWesternEuropeanones.Oneofthesespecificad- vantagesmightbebetterpoliticalcapabilitiesastheyareusedtooperate inweakinstitutionalenvironmentswithunstablegovernments(Cuervo- CazurraandGenc2008).ThesecapabilitiesmightveryvaluableforPol- ishcompaniesespeciallyinotherEuropeantransitioneconomies(Bevan, Estrin,andMeyer2004;MarinovandMarinova2000).Furthermore,the sizeofCentralandEasternEuropeanmarketsandtheirgrowthpoten- tial,theculturalandgeographicproximityandthesharedhistoryand experiencemayfavourPolishmnes,forwhomlocalaccesstomarkets andnetworksappearsmorestraightforwardthanindevelopedmarkets (Jaworek2013;Meyer2001;MarinovandMarinova2000).Additionally, therelativelyundevelopedstructuresofthosemarkets(particularlyin EasternEuropeancountries),thelimitedbrandpenetrationintheminds oflocalcustomers(duetotherelativelyshorthistoryoftheopenecon- omy)aswellasthelowerlevelofcompetitionfromlocalcompaniesmay alsobeessentialfactorsthatcontributetothebetterpositionofPolish mnesinthesemarketsandconsequentlygreaterbenefitsfromtheaffili- ateslocatedthere(Meyer2001).Incontrast,thepositionofPolishmnes inWesternEuropeanmarkets(whichconstitutealmost98ofthefdi projectslocatedindevelopedcountries)maybeworsethanthatoflocal firms,thecompetitiveadvantagesofwhicharebasedonadvancedhome countryadvantages.DevelopedmarketsofWesternEuropearecharac- terisedbyahighlevelofeconomicdevelopment,alowergrowthrate,an intensiveanddemandingcompetition,ahighfocusonadvancedtech- nologyandinnovation,andstronglocalbrands.Additionally,theimage ofPolandinWesterncountriesdoesnotalwayssupportPolishmnesin thosemarkets,althoughthishassignificantlyimprovedinrecentyears. Consequently,PolishmnesmayfacemoredifficultiesenteringWestern marketsasopposedtoCentralandEasternEuropeanones.Thismayre- sultinhighercostsandahigherprobabilityoffailure.Asaresult,the positiveimpactoftheaffiliateslocatedinWesternEuropemaybelower thanthatoftheaffiliatesembeddedinCentralandEasternEurope. Theresearchresultsalsoindicatethatgenerallytherearenostatistically significantdifferencesinbenefitsfromfdibetweencompanieswiththe majorityoffdiprojectslocatedindevelopedanddevelopingcountries. ManagingGlobalTransitions DoesLocationReallyMatter? 143 Outof39componentsofcompetitivepotential,thefdilocationwassta- tisticallysignificantinonlytwoinstances.Theresultsdidnotprovideem- piricalsupportforthehypothesis,thattherearesignificantdifferencesin thefieldsoffdiimpactoncompetitivepotentialdependingonthefdi location.TheChi-squareanalysisdidnotallowustoconfirmthatthege- ographicaldistributionofforeignactivitiesdeterminesthenatureofben- efitsfromfdi.However,basedontheimpactindexwecanobservesome trendsthatmayindicateaslightdependencybetweenthefdilocation andthefieldofthefdiimpact.Theaffiliateslocatedindevelopedcoun- triesseemtocontributemorethanthoselocatedindevelopingcountries toimprovingcomponentsofthecompetitivepotentialrelatedtointan- gibleresources,suchasknowledgeandskillsintheareaoftechnology, marketing,organisationorfinancemanagement,theleveloftechnology advancement,qualityassurancesystemsandorganisationalculture.Itis aconsequenceoftheeconomicenvironmentofferedbythedeveloped economies,characterisedbylargereadymarkets,highlevelsoflocalcom- petition,demandingcustomers,highexpenditureonr&d,thepresence ofdevelopedandmoderninfrastructure,andhightechnologicaldevel- opment(Jaworek2013).Incontrast,benefitsfromtheaffiliateslocatedin developingcountriesmainlyreflecttheirsizeandrapidgrowthrates,as wellastheirculturalandgeographicalproximity,factorsthatcontribute toimprovingaccesstomarkets,knowledgeandskillsintheareaoflo- gistics,relationswithsuppliersandtheabilitytogainadvantagesofscale (Meyer2001;MarinovandMarinova2000). Althoughthisstudydoesnotindicatearelationshipbetweenlocation andthenatureofbenefitsderivedfrominternationalactivitywebelieve thatourfindingsofferinterestinginsightsforfutureresearch.Aninte- grativeapproachtomotives,ownerships-specificadvantagesandlocation advantagesisneededtobetterunderstandthefindingsofthisstudy.This issuewasindirectlysignalledinthepaper,butitrequiresthefurtherem- piricalresearch.Futureresearchshouldalsotrytoexploremoredeeply thelocationasavariableaffectingthecompany’sglobalcompetitivead- vantagefromresource-basedviewofthefirm.Moreover,international businessresearchcouldbenefitfromcross-countrycomparisonstudiesto identifythedifferencesinthenatureoffdibenefitsbetweenthecompa- niesfromceeregionordevelopedanddevelopingcountries.Finally,the interpretationofthisstudy’sfindingsneedstobedoneinconsiderationof severallimitations.Duetothesmallsampleofcompaniessurveyedand thenon-probabilitysampleselectionappliedinthestudy,thefindings Volume13·Number2·Summer2015 144 Małgorzata Szałucka shouldbeinterpretedwithcautionanddescribedonlyintermsofsome initialindications.Theresearchhypothesiscanbeconceivedasapointer forfutureresearchbasedonlargerandmorerepresentativesamplewhere moreobjectivebasedmeasurescouldbeapplied. Acknowledgments Theresearchwascarriedoutasapartoftheresearchprojectgrantedby TheMinistryofScienceandHigherEducationNo.NN112322338.There- searchteamcomposedofW.Karaszewski(director),M.Jaworek,M.Kuzel, M.Szałucka,A.Szóstek,andM.Kuczmarska. Notes 1 Thedivisionofthecountriesintodevelopedanddevelopingcountrieswas madeaccordingtotheclassificationusedbyWorldInvestmentReports publishedbyunctad(2013).However,forthepurposeofthisarticlewe decidedtoslightlymodifythetwocategoriesofcountriestobetterreflect twodifferentdirectionsofPolishfdithataremainlylocatedinEurope. Wedecidedtoincludeinthecategoryofdevelopingcountriesthenew memberstatesoftheEuropeanUnion:Bulgaria,Cyprus,CzechRepublic, Estonia,Lithuania,Latvia,Malta,Romania,Slovakia,SloveniaandHun- gary(asimfstilldoesinitsclassification).Ontheotherhand,thegroup ofthedevelopedcountrieswasexpandedtoincludeSingaporeandSouth Korea. 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