A proposed conceptual model for orphan drug market entry - Jalen, Nataša (Mednarodno inovativno poslovanje, 2024)
Keywords: Farmacevtska industrija; grounded theory; health technology assessment; marketing model; marketing strategy; orphan drug; rare disease; redke bolezni; Trgi (ekonomija); trženjski model; tržna strategija; utemeljena teorija; vrednotenje zdravstvenih tehnologij; zdravila; zdravilo sirota