Seksizem in mizoginija skozi psevdoznanstveni diskurz : medijski konteksti obravnave "napačnega spola"

slovenian

2018

volume 25, supl.

Evropski inštitut za komuniciranje in kulturo - EURICOM
(Obvezni izvod spletne publikacije)

The article analyses some concrete examples of a particular type of sexist discourse in Slovene traditional media and public space, extending beyond its dominant and anticipated thematisations related to advertising or deep-rooted stereotypes about sexual roles or discrimination. Analysis of some publications by dr. Boštjan M. Zupančič and his media appearances show that the described type of discourse is often hidden behind the pseudoscientific and pseudopsychoanalytic legitimacy, relying heavily on the findings of Sigmund Freud, Carl Gustav Jung and some other psychology classics. In my description pseudosocientific sexism is a complex corpus of misogynic and sexist beliefs, words and actions, treating a person, usually a feminine, scornfully and discriminatory by referring to suspicious and groundless scientific findings, at the same time denying her mental and cognitive ability, otherwise attributed exclusively to men. It is usually also rejecting equal role of women in society or their equality in profession. Such a type of sexism under the guise of scientifically sophisticated findings, especially when combined with support of media, dangerously legitimises everything that is commonly rejectable within the broad concept of sexism, i. e. widespread gender discrimination and inequality, based on a number of prejudices.

12.08.2021