Algoritmizacija nacionalne tiskovne agencije : primer STA

slovenian

2019

volume 26, supl.

Evropski inštitut za komuniciranje in kulturo - EURICOM
(Obvezni izvod spletne publikacije)

Research into the algorithmisation of newswork is most often limited to the impact of technology on newsrooms and changing patterns of the labour process of journalists and editors. Consequently, the development of technology remains a blind spot and the literature tends towards an explicit or at least implicit technological determinism when trying to understand the contemporary transformations of newswork. This contribution addresses these shortcomings with a case study of the algorithmisation of newswork at the Slovene Press Agency (STA) in which we identify the factors that are shaping the process of technological development at the agency and the specific tools and applications result from this process. The case study thus complements the initial research question on how technological innovations are influencing the work of journalists and editors with a research question on which factors shape the development and implementation of technological innovations at the agency. We find that market pressures are the main driving force of the development and implementation of technology as well connected organisational changes. The agency views technological innovation as a crucial way to secure its position on the market as well as generate additional revenue in the face of shrinking media markets. Automatisation of journalistic work remains a marginal phenomenon, instead technological innovations are geared towards enabling a faster pace of work as well as broadening the range of products that the agency is offering on the market.

12.08.2021