From zero to one: a new perspective on the fuzzy front end of innovation and the Stage-Gate® model

english

2025

volume 20, issue 1

agile   design thinking   discovery phase   fuzzy front end of innovation (FFEI)   innovation management   large language model (LLM)   new product development (NPD)   Stage-Gate® model   sustainability   TRIZ

Univerza v Mariboru, Fakulteta za strojništvo, Inštitut za proizvodno strojništvo
(Obvezni izvod spletne publikacije)

The Stage-Gate® model has historically provided a systematic framework for New Product Development (NPD). However, the evolving landscape of inno vation necessitates continuous enhancement. This paper redefines the mod el's foundational structure by advocating for the recognition of the Discovery Phase as Stage 1, emphasizing its essential role in aligning initial ideation with strategic goals, streamlining processes, and enhancing NPD efforts. Using a mixed-methods approach, including a systematic literature review, synthesis of illustrative examples and secondary data and case study analysis, the re search demonstrates that formalizing the Discovery Phase improves early stage decision-making, enhances alignment between front-end exploration and downstream execution and mitigates risks by supporting more informed project development. Synthesised sectoral examples show that incorporating the Discovery Phase improves feasibility, reduces risk, and boosts efficiency. For example, simulation planning early in innovation process increased man ufacturing throughput by 52 %, while early IP checks lowered infringement risk. The proposed revision boosts the Stage-Gate® model's adaptability and integration with modern methodologies such as AI, Agile, Lean Startup, De sign Thinking and TRIZ. The findings highlight how this change promotes a comprehensive approach to NPD. The implications extend to practical appli cations and future research, offering organizations a flexible framework that meets modern market and technological demands.

01.12.2025