Informiranje potrošnikov o trajnostnosti proizvodov : predpisana obveznost ali oglaševalska strategija podjetja?

slovenian

2023

Inštitut za primerjalno pravo pri Pravni fakulteti v Ljubljani IPP-PF
(Obvezni izvod spletne publikacije)

Sustainable development is a current social and legal topic these days, touching on many areas of law, including civil law and especially consumer law. One of the intersections addressed in this paper is the issue of consumer information on the sustainability of products. From the perspective of the trader, selling the product, such information can be categorised as either mandatory (in the context of pre-contractual information duties) or voluntary (in the context of advertising). In the first part, this paper addresses the question of whether pre-contractual information duties on the sustainability of products already exist in the Slovenian legal order, what the comparative legal trends are, and what the activities of the European Union are in this area. The second part focuses on green advertising, in particular on what information the trader should provide to consumers (and particularly on the issue of greenwashing) and by what means it can advertise (e.g. on the issue of eco-labels). Finally, the paper considers the possible civil law consequences if a trader provides false or misleading information to consumers (either in the context of pre-contractual information duties or sustainability advertising). In doing so, it focuses both on the legal remedies available to consumers (e.g. mistake, deception, remedies for lack of conformity) and on the remedies available to the trader’s competitors (under unfair competition law).

27.05.2026