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On 24 March 2024, Japanese ski jumper Ryoyu Kobayashi flew 291 m on a completely improvised ski-flying hill in Hlidarfjall, northern Iceland. With this flight, he has come very close to the new magical limit of ski flying – 300 m. Yet the problem with the Japanese jumper's record-breaking flight is that it cannot be recognised by the FIS, the main umbrella organisation for the sport, because it was not made in the context of an official FIS competition. What sense does it make, then, that the rich sports sponsor Red Bull should want to illegitimately and illegally overtake the competent sports organisation, which does not recognise such one-off attempts at new world records or longest flights? Perhaps the main purpose was to promote the event in the media and indirectly the main sponsor of the event, Red Bull. From the point of view of the sponsor's marketing logic, the project was certainly a success. However, from the point of view of the further development of the longest ski flying, which should take place under the auspices of the FIS, it was certainly not beneficial. However, the excellent Japanese jumper's 291-metre flight has substantially confirmed the hypothesis that with today's equipment and technique it is already possible to fly safely over 300 m. That this has not happened yet is a problem of too small ski-flying hills, which do not allow this kind of flight length. This is where the rather restrained action of the FIS, which cannot find the right levers to increase ski-flying hills, is having a negative impact. What is needed from the FIS is, first of all, a renewed concept for the development of ski-flying hills, with clear principles and rules for this development, and, secondly, a fully concrete plan for increasing ski-flying hills.